Did you know that more than half of web users around the world are not interested in wasting their time on slow websites? And did you know that most of them are just as not interested in wasting their time re-visiting your site if they found it hard to navigate the first time around?
You see, there are so many elements you need to consider when developing your website, according to this web development agency in Brisbane. And while every web designer may take a different approach when it comes to website development, there is only one standard checklist of all the elements they need to account for when building a website. Take a look at the following basic web design elements that you need to get right to make the most of your website:
Visual appeal
You can go on and on telling how much functionality matters when it comes to web design, but you cannot deny the fact that the overall look of your website matters just as much. In fact, the visual appeal of your website is very crucial because most users will initially judge your brand based on what they see on your website. As soon as they form their opinion of your website, your web visitors will either stay or leave, so it is imperative that you make every image, shape, color, and line on your website count.
Navigation
It won’t even take your web visitors a minute to decide whether they still want to skim through your website or not. And what does that tell you? As much as possible, make it easy for them to have access to everything they need and everywhere they would like to be on your website. If your website is hard to navigate, chances are they will abandon your site and never come back. If there is one important tip you need to know when it comes to navigation, it’s that it is not a space to showcase your creativity but to direct your web visitors to the information they are searching for as quickly and as easily as possible.
Content
Web design does not end with picking out the colors, typefaces, and layout for your website. Once you have decided on those elements, your next step would be to pay attention to how your message should interact with your design. Considering how short the attention span of most web users is, the clarity of your content is crucial in developing your website. Remember, the content is the backbone of your site and it is the reason why web users are visiting your site. Without content that is clear, complements your brand, and easy to digest, you cannot convey your message to your target audience and fall short in converting them into customers.
Color scheme
Just as the paint of your house matters, the color scheme you choose for your website matters. It may not look like it, but the color palette featured on your website will make it easy for your web visitors to form opinions of your site and think about your brand. That is why in choosing a color scheme for your website, it is important to choose one that complements your brand and makes your website a visual feast, too. When selecting the best color scheme, it is best to put yourself in the shoes of your web visitors and from their perspective, see whether the colors of your website make an impact on you or not.
