Having an understanding of the world around you is a must for long-term success.
Media coverage helps you stay up to date with the latest trends without devoting too much of your resources. Here we list 6 reasons why you should start with media coverage.
Create A Strong Brand
Media coverage helps you see how your brand is perceived. Are you aware of the existence of your brand? Do you understand what your brand does? The surveillance allows you to detect any misconceptions so that you can take action to correct them.
It will also help you discover pitfalls in your communication. Make sure that your brand’s tone is consistent when you publish blog articles or on social media, this way you have the greatest chance of reaching your target customers.
Manage Your Reputation And Crisis Situations
With a media monitoring service, you can closely follow what is written about your company and in what tone it is written. It is then important to be fast. Especially on social media where discussions, positive and negative, arise quickly.
The coverage service notifies you as soon as your brand is mentioned in journalistic or social media. Look forward to positive comments, answering questions and responding to customer reactions. A quick response to any feedback shows customers that you care about their experiences and turns any negative experiences into something positive. You can also set up notifications where certain words indicate a crisis.
Enhance Your Brand With Important Opinion Leaders
Key Opinion Leaders (KOLs) are leaders whose opinions are valued in a particular industry. A collaboration with the right influencer can raise your brand’s awareness, so also strengthen the customer relationship and increase sales.
Media coverage helps you follow experts, bloggers, ” gurus ” and influencers in your industry and find the ones that work best for you and your brand.
Understand Your Industry And Your Competitors
Media coverage is the easy way to keep up with the latest trends in your industry: identify upcoming trends and anticipate possible peaks in demand for your products or services. When you can anticipate what is going on, you can set up a strategy in advance and take action immediately when it becomes relevant.
Media monitoring also helps you discover who your competitors are so that you can then follow what they are doing and analyze their actions . This way, you can avoid making the same mistakes that your competitors have made. This also gives you the opportunity to develop the areas where your competitors are more successful.
Measure The Effectiveness Of Your Communication
Media monitoring is a perfect strategic tool for measuring and improving the effectiveness of your communication. You can closely monitor how much media attention your actions receive. Do you reach your target audiences? Do you get the reaction you thought? The media coverage data serves as a reliable source for decision-making.
The best thing about the media coverage service is its convenience. It handles all (boring) manual tasks for you. It collects and analyzes data, stacks hits and sends reports to your email at preset times. Media coverage saves your valuable time and allows you to focus on developing your strategy and planning future actions. The reports and analyzes also help to convince management. With data, you can show that your PR has been profitable and you have achieved concrete results.
Find Ideas For New Content
As all marketing and communication professionals know, it is important to constantly create new and fresh content. Still, we tend to end up in the same old pattern: “I have no idea what to write about”.
Media coverage helps you keep your inspiration up. Create a watch for the industry to see which topics are trendy in general. If you already have a topic, you can try following related keywords. This way, you can find new creative ideas and angles for your content. You can also use your competitors’ ideas as inspiration or as a warning of what is not working. Data is your best friend when you brainstorm new content ideas.
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