Whenever you search for a query in search engines, you wouldn’t want to scroll through hundreds of results to find your relevant content. Thus, the search engines have updated their algorithm by providing the most relevant content on the top of the page.
As a result, the top-ranking sites will receive the majority of traffic. Your website position in the search engine result can have a huge impact on the amount of clicks you will receive. Therefore, it is important to understand how SERP works.
To enhance your website’s performance, here is what you must know and understand about SERPs.
What Do You Need To Know About SERP?
Search Engine Results Page (SERP) refers to the page that shows the search results after you type a keyword or query in the search engine. Besides, search results are displayed in different content types, including videos, paid advertisements, images, quick answers, or organic text.
The results will change as per your query. For example, if you have typed a question, the result is displayed in question-answer format and so on with other categories.
Being visible on the first page of SERP provides credibility to your website. However, the ranking is determined through an algorithm that selects the content that directly answers the query.
SERP API is a great tool that can help you decide how to structure your content to address your target audience’s questions.
Universal SERPs in SEO is most commonly known as Blended Search. It displays a group of results, including rich snippets, local businesses, videos, and images. As queries come from different sources like mobiles and desktop, the result will take different formats as per the query.
Widely Known Universal SERP Elements
Though Universal SERP consists of over fifty elements, the five mentioned-below are widely used and displayed on the search result page.
- People Also Ask: The search results page provides the direct and best answer to your query.
- Images: A search engine finds and displays relevant images based on your query.
- Video: Videos are displayed in excerpt clips on the search result page.
- Local Three-Pack: With local 3-Pack, the search results will display the physical location on a map.
- Quick Answers: The quick answers are displayed in text snippets format and place on the top of the page.
Why Is SERP Highly Beneficial To Boost Your SEO?
Google SERP API will select the content which is highly relevant to addressing the user’s query. The relevant content is determined by looking at the topics your website has covered and keywords your content has incorporated.
One of the best SEO practices is keyword research. With keywords, it becomes convenient for a search engine to identify what topics you are covering in your content. However, you need to avoid keyword stuffing as it can distract the audience and badly impact your SERP ranking.
Below you will find some tips to help you make your content relevant to rank higher in search engines and for the audience.
- Using the keyword search to determine relevant topics to address your audience.
- Create content to directly answers the query and include the keywords naturally.
- Use the keyword wherever necessary. For example, in the title, in the headings, or URLs. But, do not stuff keywords everywhere in your content.
You can find various tools like this one by WhatsMySERP to analyze what keywords are ranking higher and used by your competitors.
How Does Google SERP API Will Determine The Value Of Your Content?
You know that Google will only display the content that will add value to the query. Therefore, to provide value, your website needs to produce an authoritative answer in detail to their question.
With this, you can achieve your way to the Google answers box. Only a quality site is able to build its place in the Google answers box.
Google SERP API will keep your content for few days to judge its value and look for the information that your website provides. Not a single page but the whole website. For instance, if your content on the website is unrelated to one another, your page will have a lower rank because there is no domain authority.
Google SERP API will also analyze how the audience is responding to your content. In case your web page has a high bounce rate, that means your content doesn’t meet the audience’s requirement. Conversely, a low bounce rate and quality backlinks mean your content is highly favored and should be ranked higher.
Google SERP API also likes to track users’ history and queries to use it to determine future search engine page results. Therefore, it becomes paramount for a website owner to create strong meta descriptions and engaging titles. The interactive titles and descriptions will allow the target audience to click on your website.
SERPs can be overwhelming for many new and existing website owners because they are continuously changing and appear different on different devices. For that reason, you must understand how SERPs work and how you can efficiently use SERP API to optimize your content for strong business growth.