When it comes to music streaming, Spotify is considered to be the best app. With thousands of users all around the world and a wide variety of songs available from all over the world, Spotify has been revolutionising the music industry for a long time. When it comes to artists, thousands of artists aim at releasing their music on Spotify to get more streams and listeners on their music.
Now when it comes to Spotify, two versions are available, the basic and the premium version. Now, in terms of the basic version, you can listen to your favourite songs but might have to listen to some interrupting advertisements. On the other hand, in terms of the Premium version, you can download close to ten thousand songs and listen to your favourite music without any advertisements. In terms of the premium version, you would have to pay a certain amount of money on a monthly or yearly basis.
The app “Spotify for Artists” is another platform made specifically for the artists. They can know who is listening to their music from which part of the world. This app gives a better insight into the artist’s Spotify account. Through this app, the artists can give a brief description of themselves for the listeners to read.
When it comes to being an artist on Spotify, there may be obstacles at the beginning where the artist may not have enough followers and listeners. This is where from certain websites there is the option to buy Spotify saves.
The Marketing Strategy for Artists
Being an artist, there are several methods that they can use to get more recognition for their music on Spotify. Here are some of them.
- The Influence of Social Media – One of the simplest ways to promote your music is to simply share it as much as possible. Today, sharing music on social media platforms such as Instagram, Facebook and Snapchat can help the artist get more streams or listeners on their account. Whether a post, reel or story, your song will get discovered this way by newer people.
- Crowdfunding Campaigns and Advertisements – Spotify allows the artists to start a crowdfunding campaign of their own so their listeners can support them financially and raise more funds. Moreover, artists can also feature their songs on advertisements where Spotify users may listen to ads containing the songs by the artist and tap the banner.
- Music Blogs and Editorial Playlists – Music blogs have been on the better side lately and for an artist to have their songs featured on these music blogs like Rolling Stone can bring about a boost to their crowd. Along with these music blogs, Pitching your music to Spotify before the release of a song can also help the artist get more listeners on their Spotify account. These editorial playlists have a very wide fan following and can help independent artists in terms of streams and listeners.
- Buying Spotify Streams – There is also the option to buy Spotify plays and listeners from websites such as SpotifyStorm which can lead to an instant growth in their Spotify account.
These are some of the efficient factors that artists should follow if they want to have a huge fan base on their Spotify account.