Takeaways are becoming a popular dining approach in recent years, and online food delivery market has changed considerably. In major markets, the United States is expecting to increase 40% in three years and is anticipated to be valued at $20.27 billion in the European market, with a 5.83% CAGR increase in the next five years. Moreover, the Covid-19 pandemic has drastically changed the way of dining. As people still remain at home and restaurants are closed, food ordering has shown tremendous growth.
In this emerging market, the food delivery industry is attracting more companies and investors. In the year 2020, the European online food delivery market received a $13.8 billion investment in total. Due to the different appetites and targeted audiences, the food delivery market springs out some companies focusing on the niche market, HungryPanda is one of the representatives. The company targets the overseas Chinese market by providing services of local Asian restaurants and groceries.
Founded in 2017, HungryPanda is committed to offering authentic Chinese food for overseas Chinese communities, to fulfill their specific appetites for traditional Chinese dishes. During the pandemic, HungryPanda is making efforts to ease the homesickness of overseas Chinese people. Especially since the starting of the Chinese New Year promotion, the food delivery giant has provided supermarket sales and half-price groceries and even launched online activities for the Chinese people.
Activities such as “What is Your Favorite Restaurant” and the 2021 New Year’s Wish Pool are introduced by it to give everyone a bonus on a New Year. HungryPanda has also tied up with Chinese restaurants for offering New Year’s Eve dinner sets and customized reunion dinners to help overseas Chinese enjoy the original Chinese New Year.
HungryPanda also published the 2020 Chinese Food Popular Trends Report, highlighting many popular trends in Chinese food worldwide. In the report, overseas Chinese have different preferences in different regions. In their food choices, Australian consumers take a “laid back and casual” approach to choosing quality Asian food, akin to their lifestyle, preferring authentic street food and fried dishes to spicy dishes and hotpots preferred in other countries.
Consumers in the United States prefer spicier foods such as Haidilao hotpot, ma la Xiang Guo, and steamed chicken with chili sauce. In contrast, immediate neighbor Canada favored soup dishes with items such as pork bone soup, beef soup, and ma la tang (a spicy Chinese soup with various meat and vegetables) preferred.
Diners in the United Kingdom preferred spicier foods such as traditional Chinese hotpot. They also like a steamed chicken with chili sauce, spicy Sichuan food such as yuxiang shredded pork, kung pao chicken, and boiled beef.
New Zealand and France share a similar taste with Chuan as the most popular food style – small pieces of meat or vegetables roasted on skewers – matching with beers and milk tea.
Except for satisfying customers, HungryPanda also announced an industry-leading accord with its delivery partners, ensuring a transparent and respectful approach to dealings between the riders and the company.
The HungryPanda Riders’ Accord includes a commitment to provide professional insurance for all riders within one month, local consultative groups for riders to have their say on key issues, and a seven-day discussion period for future changes to contract rates.
This will be a game-changer for delivery contractors, and HungryPanda believes it puts the company in front of the pack when it comes to supporting valued riders