Having a strong marketing team on board is vital to the success of any business. It is their job to manage all aspects of building brand awareness, product promotion and provision of customer engagement.
However, over the years, marketing has undergone a host of changes, and modern terms look extremely different to those from just a few years ago. Putting together a group of talented individuals with the right skills and experience can be challenging, and recruiting the right team members can be very expensive.
So, who do you really need on board according to Jonathan Diaz?
– A Project Manager
A project manager is required to take responsibility for the management of product and brand positioning and promotion campaigns. It is within the project manager’s remit to attract more customers and raise awareness of the brand through well-crafted strategies. It is also the project manager’s responsibility to get a good ROI on the marketing budget.
– A Graphic Designer
Visual communication is a vital part of demonstrating the features, differentiators and benefits of your product and brand to target customers and prospects. It has been proven that visual information is processed more quickly and effectively than written text, so a graphic designer is a vital element of your marketing team to ensure that your brand message is consistent and instantly recognizable.
– A Copywriter
To pitch brands successfully to their target market, a professional copywriter must be on the team. It is their role to promote and sell products and ideas through creative text-based campaigns, from blog posts to direct marketing emails. A skilled copywriter will know how to harness the power of SEO and ensure that your marketing messages reach the right ears.
– An Ad Manager
An ad manager’s role is to work in close cooperation with other members of the team to come up with great ideas for advertising campaigns. By brainstorming new and creative campaigns, producing effective strategies and streamlining all of the relevant processes, they have a vital part to play in any company’s marketing success.
– An Appointment Setter
Companies need to have a skilled appointment setter on board who can follow the necessary script and arrange appointments to obtain sales and generate interest in the company’s services and products. It is their job to contact leads and explain the benefits of products in order to gain their interest and persuade them to become paying customers.
The Problems Of Putting A Marketing Team Together
All of the above roles must be filled in order to ensure a company’s marketing success, but this can be extremely problematic for businesses, especially those on a limited budget as Jonathan Diaz points out.
For a start, recruiting, hiring and paying the salaries for so many individual employees may be far beyond the reach of many organizations, and the necessary resources to achieve this are likely to be beyond their scope too.
Furthermore, the level of skill and experience that these team members require is high. Marketing is a specialized industry, and due to its highly competitive nature, it requires those working within it to be extremely talented and have the essential expertise to thrive in this challenging sector.
In order to attract the right clients to marketing positions, companies must be able to offer an attractive employment package, and, not only that, but must have access to prospective employees of the correct calibre in the first place. This isn’t always possible depending on the business’s budget, its location and its industry.
With all of this in mind, finding an alternative solution is often the only answer.
The Dangers Of Minimizing The Marketing Department
One solution that many businesses come up with is simply to minimize their marketing department, cutting down employees to just one or two staff members. However, this is often false economy since they will almost certainly lack the specialist skills to truly excel in the field.
Some businesses choose to forgo a professional marketing department completely, and instead opt to take a hands-on approach to marketing. Again, this is often a very poor idea.
“When you’re running a business,” Diaz says, “you need to be 100% focused on your operations. You simply don’t have the necessary time and resources to dedicate to marketing – it’s a time intensive field. Something has to give, and either the marketing strategies will fail completely, or other aspects of the business will suffer.”
Rocket Dyno Is The Answer
Fortunately, Jonathan Diaz has created the perfect solution to the marketing team problem – a solution that involves obtaining the services of a whole team for the price of a single employee.
His business concept allows companies to save money and time by utilizing his service, eliminating the need to employee a team of skilled professionals to deal with lead generation, nurturing and setting appointments.
By giving companies access to an entire marketing department of talented and experienced individuals, Rocket Dyno allows companies to have their cake and eat it – they can enjoy the benefits of amazing marketing campaigns without having to hire a lot of extra staff!