Dental appointments can often make an individual wary, intimidated or worried. Many find the prospect of procedures on their teeth anxiety-inducing, despite the health benefits they could present. The feeling is in contrast to the medical sector, which has experienced a seismic shift in its approach. Today, the zeitgeist lies with patient-focused care and holistic analysis.
The Principal Dentist at @gorgeoussmilesdentistry is Dr. Minoo Ghamari. She wants to see the dental sector included in that shift and believes in a vision for the future neglected by others in the industry. Using her clinic as a springboard, she has embarked on a journey to transform her patients’ experience one smile at a time.
Based in Melbourne, Australia, Gorgeous Smiles encountered potential issues early in its development. Ghamari’s need to study for her dental examination dominated the company’s early history due to its necessity for her practice and, by extension, the business’ success. Ghamari and her mother had also recently moved to the country and understood that integration into the high street wouldn’t be easy. It didn’t help matters that the company faced serious impairment to its progression thanks to the COVID-19 pandemic.
Gorgeous Smiles can be reached at its website https://www.gorgeoussmiles.com.au/, and aims to take a more overarching approach to its patients, ensuring that clients understand the advantages of dental care. Setting Ghamari’s clinic apart is her ‘dental spa’ approach that provides patients with a positive experience in contrast to their likely uncertain expectations.
To compensate for the pandemic’s complications, Ghamari combined her innovative approach with online offerings to address concerns of potential patients. The professional has made online cosmetic consultations available to those interested in using her practice and has taken the opportunities of social media to promote transparency and understanding. It has resulted in intensified appeal for her clinic and greater business success.
Firmly establishing itself as a game-changer for dental practice, Gorgeous Smiles now has the potential for limitless expansion in its future.