Turning your idea into a compassionate business is one of the most liberating self achievements in life. But wait a second it isn’t easy and requires your utmost dedication. While you try to make the most of your business you do need to rely on a website development agency for your digital presence for maximum exposure.
Since in today‘s market digital presence holds a lot of value, you need an agency to help you. In the initial stages of digital presence, your first stop is logo designing. There several aspects of a successful logo such as it should be timeless, recognizable, and memorable.
Finding the right agency is difficult but once you have put your trust in them, how can you judge the eligibility of the logo design as the first-timer.
Tips On How To Judge A Logo:
Below are a few aspects that you can take into consideration to judge a logo once the draft is complete. It doesn’t guarantee the success of your logo in the market but it can help you judge the logo timelessness.
Was The Agency Caught Up With The Trends?
The first moral rule of logo designing is that you don’t test the new trends of designing on a startup business because that seriously puts the business recognition aspect in danger. The reason is that it takes time for a digital presence to establish when you are starting from scratch. Secondly, you can’t determine whether a trend will stay or fade before the next season.
Testing out new trends in a startup business means the logo is unlikely to be a timeless logo. Once you receive your draft of the final logo, ask the designer whether they have used any trendy design following with an explanation why. Using a trendy design is not a definite fall but as a first-timer, you should play on the safe side. Plus you can always modify the design.
Subjectivity Vs Objectivity:
While designers put their utmost efforts into the logo, you need to make sure that it is clean from all kinds of subjectivity. A logo should be objective from your personal preferences and should be based on the perspective of the audience. Your logo shouldn’t lack elements that you or your designer doesn’t prefer personally.
While as a business owner your conscience should approve of the logo but mainly you can judge a logo by its objectivity, consider each element, and think is it something that connects your brand and the audience. If yes! Voila, it will work. You keep your logo free from further subjectivity, ask a partner or expert about elements, make a list and compare.
Combination of Colors and Fonts:
Colors combination is one of the most important elements in logo designing. Pairing up colors with the right fonts can create an excellent and powerful emblem for your business. However, a wrong combination would also make your audience cringe and skip your products.
According to the experts, the basic rule of color combinations is to keep it to a maximum of three color combinations. Most of the beginners use black and white with a third color that truly stands out for the brand. Color theory and the psychology behind it are extensive, so if you hire a professional don’t worry if there are blacks and whites, however, you do need to keep an eye out for color shades more than three.
The second thing you need to judge is the font. The purpose of a logo typeface/ inscription/ font is to set the brand tone. Look at the brand and see what tone you think of from the audience’s perspective. Looking at the font what tone you pick such as whether it sounds fun, corporate, relaxing, serious, concerning, etc.
The tone should be something that suits your business as well as goes with the rest of the elements in the logo.
Poor Placement of Logo:
As your business will grow, the website of the social media accounts would not be the only place where your logo will be placed. With business growth, you would want your website, social platforms, different sizes of products, business stationery, and heck even on a shop signboard.
The final logo should be fit for digital as well as tangible products, different positions, sizes, and layouts. Poor placement or improper placement of logos means that the final design is not suitable or adjustable for different sizes. The symbol or the text is placed at such a weird angle that it doesn’t fit completely, especially on tangible products.
You can ask your designer to place the logo on multiple-size products, a mock presentation to see how it looks.
Whether You Have TheRight or Wrong Files:
The final logo file/ format is really important and probably the last thing you need to check. The format of the logo is important in the context of sizing. For example, pixelated images and JPEGs aren’t preferred because resizing these files will render your logo illegible and useless, retaining absolutely no quality.
The final format of your logo should be a vector file that allows you to resize your logo, many times you like for different purposes while preserving its quality, including when you want to print it on merchandise or even documents.
A vector format is one solution for printing.
What can you do to make the logo perfect?
While you rely a lot on the expertise of a website development agency for logo design cost. There are several things you can do to help as well! The first thing would be sharing a concise brief about your business vision, values, and products rather than going for vague terms. The majority of the business owners would prefer the designer to incorporate some business values but this process lacks a genuine connection.
State your vision of what the company is about, the foundation, and what makes the company different. These questions help designers personalize the logo even further making it memorable and recognizable.
You will use your logo for almost all materials related to your business, from your internal documents to your custom brand packaging. Therefore, it needs to be perfect, and for that to happen, you must know what you want and clearly communicate it to the agency or designer.
A Short Brief of the Article:
Before giving the green signal to the agency, check your logo design, the objectivity of the design, combination of colors and fonts, elements placement as well as the format of the logo. Once checked take a step back and take a final overall look for approval.
Helpful resources & further reading:
– Learn how to keep your outsourced team motivated.
– Find out how to manage anxiety at work.
– Business ideas to look into.