Have you been wanting to increase your search rank for your small business?
There’s no denying that making your company easy to find is one of the most important parts of attracting new customers. But how can you maximize visibility with so much competition out there?
For starters, you need to understand how the ranking system on search engines like Google actually works. Fortunately, this article can help. Here we take a look at the nuts and bolts of Google ranking so you can take your website SEO to the next level. Keep reading to learn more.
Indexing
Let’s start by discussing the search engine indexing process. This is the process that search engines use to add new web pages to a data structure. The index for each new URL includes keywords that are discovered, the type of content being crawled using Schema, how recently the page was updated, and the quality of previous user engagement.
Crawling
This is a term used to describe the way search engines find new web pages to add to the database. Whereas an index describes how the results are organized, crawling locates the new pages to add to a particular database.
For example, when a user enters a specific search query, the search engine web crawler will search pages within a database rather than searching the entire internet for the results the user wants.
Keep in mind that the database contains websites that have been pre-approved by Google to ensure they are safe for users.
How a Crawler Works
In the most basic terms, the internet is like a vast spider web that’s held together by links known as backlinks or hyperlinks. A search engine crawler uses these backlinks to explore the internet and discover new content that can be indexed in the database.
How Are Websites Ranked?
When a user performs a search, the crawler will scour the database looking for the most relevant content for the specific query. The method used to organize the content is called ranking.
In other words, the crawler is designed to provide the most relevant content for each search. Thus every search will produce different results on how relevant the content is based on the keywords provided by the user.
As a small business owner, you need to make sure that the content on your website can be easily accessed by crawlers and indexed by the database. That’s why it’s so important to hire an experienced SEO company.
Be sure to check out this post to learn more about Google ranking factors.
A Guide to How the Google Ranking System Works
When you own a small business, it’s important to use website SEO to reach your target audience. Fortunately, this guide to how the Google rating system works will help give your company a competitive advantage.
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