Everyone in business does all they can to close deals with their customers. To achieve significant sales, a brand may start a blog, apply for SEO for their website, hire the best Web Design Services, or even begin promoting their content on social media platforms.
All these are steps in the right direction. You may already be attracting significant traffic in your website. The number of people visiting your website may be increasing every day.
However, they may not guarantee your business. This is a problem because the traffic is not generating as much business as it should. Why take all the trouble if the numbers do not convert into sales? Take heart, all is not lost. In fact, you’re on the verge of a breakthrough if you get help in the right direction.
Here are steps to help convert your website traffic into leads. It is possible to have all that traffic entering your sales.
Tip # 1 Create a compelling offer
What you’re offering is what will lure your visitors to go to the next level. The offer must address your target audience and give them a compelling reason to fill in the offer form to gain access to the prime offer.
For instance, if you are a poultry venture expert, you want to create something that will attract your visitors to desire rearing poultry even if they are beginners in such a venture.
You can use content-based offers or product-focused offers. Think of free consultation or a live demonstration of the product, or a 21-day trial. You can come up with a unique offering that no one else in your field has ever used. If it will bring those sales, try it.
Bear in mind that whatever you offer will trigger a conversation with the target audience. Therefore, channel the review response service and engagements into payments.
Tip #2 Create a landing page
To enable your visitors to sign up for the offer, you need to create a landing page. This is where the call-to-action will direct your visitors.
Avoid having a call-to-action that does not lead users to the next location. Otherwise, your visitors will be frustrated and make them go elsewhere, thus, losing an opportunity to close a deal.
The landing page should have two key elements namely, a clear description of the offer and fill out a form with information details that give access to the offer.
Offer description- Write a concise description list in the form of bullets. It should describe the benefits attached to the offering. You can enhance the description with graphics to make it more appealing. Use clear, precise language for directions such as “download here”, or get a copy of the eBook here”.
Visitors’ form- The information you obtain on this form is what you’ll use to drive sales and marketing purposes. However, do not ask for too many details as this can turn away users who are wary of becoming spam victims.
Just obtain the information you need to get the sales conversion process started. Later in the sales process, you can demand more information when the sales conversion has begun. Most begin with the name and address.
Immediately the visitor provides the basic information, redirect them to a thank-you page where they can download the offer. And because not all leads are the same, consider filtering them out in the future to enhance quality.
Tip #3 Create calls-to-action
So far, you have the offering and the page where visitors can sign-up to download it. Next, you need to begin integrating calls-to-action to direct your clients to the offer.
A call-to-action can be a link or a button that grabs the visitor’s attention and leads them to the landing page. You can explore many options for calls-to-action throughout your emails, website, blog posts, inside offers, and all other marketing efforts you post in a campaign.
Tip # 4 Test and Measure Results
To get a proportional measure of your conversion efforts, you need to polish a number of critical marketing metrics on your conversion process elements. These essential elements are calls-to-action, offers, and landing pages.
- Click-through rate on the calls-to-action- It is okay to have two to three different CTAs for one landing page. One of those CTAs may be unique for pulling people while the others are only This allows you to concentrate your efforts on the CTA that work with your visitors.
- Conversion rate of the landing page- The CTAs should bring them to the landing page. How many of your visitors are filling out the form? How many are converting into leads.
Number of new leads and sales from a given offer- All Your landing pages and CTAs should bring leads to a particular offer. Once you offer more than a single offering, you can now begin to compare and measure which offering attracts the most significant number of leads.
