Custom car magnets have been around for quite a long time. They are a favorite advertising tactic for small businesses wanting to engage in brand promotion and boosting footfalls. However, you need to put some thought into the design and customization of these vehicle magnetic signs to be successful. Some pro tips on coming up with the most effective car magnet designs:
Grab Attention with an Outstanding Shape
Even though it is common to find most car magnets rectangular, you can order these ultra-thin magnetic signs in virtually any shape you like. With the freedom of choosing a shape that supports your business niche, you can unlock more creative design ideas. For example, if you run a café, you can have a magnetic sign in the shape of a burger and a shake or if you are a realtor, the sign can be in the shape of a house. The distinctive shape makes it easier for people to spot the signs and grab their attention. You can make miniature versions of these signs to distribute as freebies that the recipients can use as fridge magnets and help give the brand more memorability.
Keep the Design Simple
Magnetic advertising signs have to communicate the message in just the couple of seconds that people will give to a truck passing by, which is why the design should be simple and clear. Even though you may have lots to say, it is a good idea not to cram too much information into a sign as the clutter reduces the readability and deters people from trying to read them. Try to make the visual the main element of the car magnetic signs and include a crisp slogan and compelling CTA. Make your business name and logo prominent and give the most relevant method of contact to wrap it up. By looking at the sign, potential customers should be able to figure out what you do, develop an interest in you, and feel compelled to do something you want.
Pay Attention to the Aesthetics
With the average person having just a few seconds to notice, read, and understand your advertisement on a moving vehicle, you have to ensure that your signs stand out and grab eyeballs with colorful images and graphics. Making use of your product photos to drive home your USP can be effective. Use uncomplicated typefaces and font sizes that make the message readable from a distance. As per IGW, the choice of the fonts affects the impression of your brand on your audience. Leave plenty of white space to highlight your visuals and text and make them stand out.
Conclusion
While you can fix the magnetic signs on all the surfaces of the vehicle that are made of steel, not plastic, fiberglass, or aluminum, the best positions are usually the truck’s tailgate and the sides because they have the highest noticeability. You must make sure that you order signs only after confirming the dimensions of the available space. You can make a significant difference to the success of the campaign by planning the advertising message in keeping with the places where the truck will normally travel to.
