It is impossible to reach out to your target audience without having a well-designed website in place as a charitable organization. The art of inviting visitors to the resource is more challenging for a charitable organization than for one that is more commercially inclined. It helps to contemplate some of the must-have features before going ahead and building the website.
The thought of going a DIY route is understandable, but you should resist the temptation when you do not have the necessary skills or have stopped shy of grasping technological concepts. It makes sense to hire a professional to handle the responsibility. After all, the last thing you want to do is have an unprofessional website that represents a charity that has already had so much time and effort put into it.
With all of this in mind, all charity websites should be clear about their objectives. In order to create a website that can truly help your charity remain relevant and bring in important donations, consider the following pointers, including key traits and characteristics any solid website should:
Have A Precise & Clear Call To Action
Sure, you need to compel the visitor to respond in some way before leaving the website. However, you need to focus on your goal before creating the best possible “call to action.” It should not be too loud as you find in the commercial websites intent on selling products/services. This kind of cut-and-dry approach will not work when you are not selling anything directly.
Focus on the primary reason behind your charity and tell your story via images, anecdotes, and testimonials. You may also list the number of active members on your website to generate interest.
In short, let the visitor understand the perspective and appreciate it. Add a button inviting donations or asking the viewer to pay for a membership. The CTA should be short and simple pointing out required action described in such a manner that one feels obligated to click it. You would be able to keep the interest alive if you explain what the simple action entails. A visitor would be more eager to click on the button if he/she knows what the next step will be.
Realize the Importance of a Responsive Web Design
Advanced technology is the name of the game today. You cannot do anything without harnessing its power. Be sure to create a website that is easily accessible regardless of the device that the user favors.
Starting from conventional desktops, sleeker laptops, hand-held smaller mobile devices, your website must be viewable on all the devices. Remember that most people prefer to check the Internet via their smartphones and tabs today. You cannot miss engaging with mobile device users and lose out on converting 70% or more of the population to your cause.
Simply asking the web developer to build it will not do. You need to check the resource thoroughly before expressing satisfaction. Try accessing it from all possible devices, both big and small. It will help to find out whether the content is readable and easily understood.
Harness the Power of High-Quality Images
Pictures do speak a thousand words. You cannot overlook the opportunity of finding more members, donators, and viewers by including the proper images. Besides, no one wants to just read through the text in this fast-paced world.
Break the monotony by interspacing the content with relevant images and photographs. You may want to add a separate webpage to showcase the gallery of beautiful imagery. Capture the best events on video and add them to your home page to generate a buzz.
Never Overlook an Events Calendar
No non-profit organization can hope to remain viable without hosting events throughout the year. The success of your charity relies on the support of members and visitors. Communicating with them without exception is one of the most important things that you need to consider. You surely cannot hire thousands of employees to connect with the masses.
Asking the volunteers to do it would be a tall order, too. Add an event calendar to your website that will double up as an ambassador for our organization. It will remain functional 24X7, thus establishing the connection that you hope to get. You can use a well-designed calendar to list the upcoming events and invite participation and donations. Besides, it is sure to create a buzz within the community and out of it.
The event calendar page is likely to be a sure-fire hit when you plan to fill the entire year with meaningful events. A packed event will also create awareness and obtain more support for your charity. Do not fail to welcome comments. Even a negative comment could pique the curiosity of visitors compelling them to participate and discover the truth for themselves. An event calendar will also provide you with an opportunity to fundraise.
Some big non-profit organizations with a global presence are not averse to selling tickets for the events. You require the right tool on WordPress, or similar CMS to fine-tune the concerned web page to fit with the specific purpose.
Include Company and Contact Information
Time is of the essence in the world of today. Most of your viewers would have to be someplace else. Do not lose out on a potential donor or member by failing to provide a telephone number or email of your charity / non-profit organization.
Create a separate webpage dedicated to contact information and make it easier for visitors to reach out to you. Offering them multiple means to contact you will help you connect with people of diverse age groups, gender, social background, and demographics.
You are free to add an online form so that you can engage them at the earliest. It is essential to add a few social media buttons at the end of the webpage and encourage the visitors to share information or make inquiries as and when needed.
Make a Great First Impression Every Time!
On the internet, millions of people have the potential to visit your website on any given day. Whether it’s through social media, the search results or referral marketing, you always need to make sure your website is working for you at all times, and always looks the best it possibly can.
Be sure to implement each of the recommended strategies and methods listed above. By doing so, you will have a website marketing and branding strategy in place that is working for your charitable organization 24/7.