Better Instagram for business starts here – Social Shaft take us through the details below.
1. Setting up your profile the right way
Instagram might seem like a tough battle when you keep seeing other brands with thousands of followers. If you are looking to make things easier, it is important to make sure you set up an account the right way. First, come up with your goals, then building a profile that aligns with the goals you set. This is going to set the foundation of your Instagram presence.
Integrating the company’s social media accounts is recommended. When you have social media profiles on many platforms, it is important to link all of them to your website.
An important part of setting up your Instagram account is to write a short and engaging bio. This has to introduce what your company is about. It is also important to have a clickable URL on the bio.
2. Getting creating with Insta Stories
Companies posting pictures without looking at other Instagram features like stories are missing out on a chance to attract a new audience. This feature is going to help your Instagram marketing efforts a lot. Stories can be used in stringing together videos and images to tell a story. Companies that use this tool see great results and a good return on investment.
3. Tracking your performance
If you want to take your digital marketing efforts to the next level, then you need to track your performance and know areas you can improve. Evaluate your posts and see which hashtags are getting the most engagement. Use a reporting tool for analytics. Take a look at SocialShaft – Instagram comments for services to maximise your account.
You can have more than one analytic tool when it comes to tracking your performance on Instagram. There are different metrics to look at. The two broad metrics you need to use on Instagram are individual post metrics and account metrics. With the right set of data and tools, you are going to develop the right type of content that resonates with your audience.
4. Influencer marketing can help
Influencer marketing has become a very effective technique to use in beefing up an Instagram following. When you work with influencers, you have a chance of working with people who have a huge following, and they will help you get more exposure with your target audience.
It used to be very costly to get a celebrity to endorse a business or product. Small businesses did not have the budget huge enough to get celebrity endorsements. Social media has come in and changed everything. The marketing landscape has seen a lot of changes, with influencer marketing become one of the most affordable options for small businesses. Your brand can get a chance of connecting with non-celebrity influencers who have millions of engaged followers.
5. Getting familiar with hashtags
On social media platforms like Twitter and Facebook, a user can search for the term “dresses” and see all content with the keyword. For Instagram, a user has to use the term #dresses to find content. You should learn more about hashtags and how to choose the right ones. Avoid using random hashtags because they can hurt your efforts. With the right hashtags, you get the chance of increasing your visibility and reaching your target audience.
