Most of the larger businesses in Australia are aware of the importance of search engine ranking and appearing on the first page of the search engine results for major search engines. Hence they are usually hiring a specialized agency for search engine optimization (SEO) to check the current website ranking and improve it. However, there are a large number of SEO agencies offering SEO services with different packages, prices and terms and conditions. However, most businesses are opting for a pay on performance SEO plan of the SEO agency for multiple reasons which are listed below.
Many SEO agencies are offering packages for different numbers of keywords, which differ in the amount of effort the SEO agency will make for improving the ranking of the business website in the search results. Packages which are targeting fewer keywords are less expensive. Another major factor which is used to differentiate between the packages is the number of backlinks for the keyword. If more effort is made for link building the cost will be more. Similarly if more content is generated for improving website ranking, the cost of the SEO package will be higher.
However though the SEO companies offering these packages will usually charge a monthly fee, there is no guarantee that the business website ranking will improve. The SEO company is also not motivated to make the additional effort to improve the ranking, since they are already getting a monthly fee. Since statistical data indicates that 75% of the internet users do not check the second page of the search results, the business is effectively losing leads and orders, if the SEO package does not help the business website, rank in the first page of the search results. So for businesses which generate a large number of leads, orders from online sources, it is better to hire an agency which charges clients only if they are able to make the business rank on the first page of the popular search results for relevant keywords.
Many businesses would like to find out how it is possible for the SEO agency to be confident that it will improve the business ranking to the first page. One of the main reasons is that some of the top rated SEO agencies in Australia have done SEO for thousands of clients. They have used similar techniques for all their clients, and have achieved first page results for almost all the websites of the clients. Hence they are so confident of the techniques used for SEO, that they can afford to work for free, till the desired results will be obtained.
The agencies which offer guaranteed results for improving search ranking for business websites are aware that they can charge their clients far more than the SEO agencies who do not guarantee improvement in ranking. Since almost all the clients websites will be ranked on the first page, the SEO agency is not taking a very great risk in offering to work for free, till they get the ranking promised. Additionally the business can also boost the profit margin, when it charges higher rates for SEO work.