If you have an e-commerce you are interested in knowing what is promotional code is and not only because it helps to attract the attention of both new and returning customers.
In reality, promo codes work to find out which sales channels are most effective to save money and the behavior of your customers. In fact, they will provide you with information to make retargeting strategies.
That is why we consider it valuable that you are very clear about what a promotional code is and that you know a list of tools to generate and distribute them.
What is a promo code vs. discount coupon?
The promotional codes are associated with discounts or benefits. For example, they offer free shipping, 2 × 1, upgrades, etc. They can have several formats: they can be made up of a word, letters, numbers, letters and numbers, a barcode or a QR code.
Generating them is easy but you will need your payment gateway to allow you to apply them so that the client can redeem them. And above all, you must find the best way to spread them.
What is a Discount Coupon?
As we just mentioned, it is not only important to know what a promotional code is, but also to spread it. For instance, discount coupons, like a Macy’s coupon, are available and can be a great help in securing a customer’s purchase. However, how do they appear on the customer’s screen
They are images in which the benefit that is acquired with the promotional code is explained, the way in which it is redeemed, and the promotional code itself is informed.
In other words, discount codes and coupons are complementary strategies. Why use a Promo Code? Beyond encouraging purchases, building customer loyalty, and attracting new customers, promotional codes will give you very valuable information.
You can grant a bulk code, for example, the Screenshot Monitor tool gave a free 2-week trial to those who used the promotional code COVID-19. Doing something like this will allow you to know which promotional channel each customer comes from.
This is useful for measuring those with the highest ROI. Another strategy is to give customers certain unique codes that can only be used once. In this way, you can measure the path of that customer in your sales funnel and then make retargeting strategies.
Types of discount campaigns:
There are several types of campaigns around what is a promotional code. Each one has its specific objectives and its way of being applied. The simplest is to design a general promotional coupon codes and spread it through a discount coupon on your social networks or website.
This campaign will work for you to measure which actions have the most ROI. Therefore, we recommend that you do not use the same code on Facebook, Twitter, Instagram, and the website. Either way, you need to be careful with these types of campaigns.
If you don’t create urgency, the advantage of the promo codes could lose value to your audience. What we mean is that if you do it in a very massive way and indefinitely, they would stop seeing it as a unique opportunity that must be taken advantage of now.
A slightly more refined and more useful strategy is the one you would do through a form. In this way, you would give a promotional code only to those who share their data with you. It is a very effective way to nurture your list with qualified leads because they will be people who were interested in your product.
Another strategy is to deliver a promotional code through a social media contest. In this action, you could insert a form to get qualified leads. You could also try the following actions: Give a promotional code after checkout to incentivize a second purchase.
- Send promotional codes by email on the customer’s birthday. It is excellent for building loyalty.
- Give codes to those who suggest your product or service to a friend.
- Offer it to those who leave a review of your product or service.