Wondering how to advertise as a real estate agent?
You’re not alone. With over two million licensed realtors across the US, marketing for real estate agents is more important than ever. And here’s another stat to make you sit up and take notice: 93% of prospective buyers go online when shopping for a new home.
If your website is sub-par and your SEO for realtors is mediocre (or non-existent), how will buyers find you? Chances are they’ll land on one of your competitor’s sites and work with them instead.
We don’t want that to happen to you, so we’ve put together this helpful guide on realtor SEO. Keep reading to learn how to make a success of marketing for real estate agents.
1. Conduct an SEO Audit
Before we discuss SEO strategy, let’s take a look at your existing website. Are you showing up in local search results? Do you receive any organic traffic? Is your site actually generating leads, or do visitors quickly exit?
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To get the answers, you need to conduct an audit of your site. Google offers many free tools to give you more insight, such as:
- Google Analytics
- Google Search Console
- Google’s Mobile-Friendly Test Tool
- PageSpeed Insights
These tools can identify problems with your site structure or page structure that’s hurting your SEO. Maybe there’s a problem with your keyword placement (or you’re not using keywords at all). Or perhaps you have duplicate content, broken links, or a long load time.
2. Optimize Your Site for Search
Depending on your audit results, you’ll need to form a plan of action to optimize your website. After all, SEO stands for “search engine optimization.”
You can’t shortcut your way to a great search ranking — you have to put in the work. This might include:
- Doing keyword research and using keywords correctly
- Optimizing your titles, URLs, and meta descriptions
- Compressing and optimizing images and videos
- Fixing broken links and redirects
- Using internal and external links correctly
- Improving your site speed
- Making your site more secure with an SSL certificate
If you’re already feeling lost, don’t worry. Companies like Showcase IDX specialize in SEO for realtors and can help you identify what is and isn’t working with your website.
3. Get Listed (Online)
The more places your business appears online, the easier it will be for potential customers to find you. If you haven’t already, be sure to claim your Google My Business listing and fill in as much information as possible.
Next, set aside an hour or two to research relevant online directories. It’s tough to land on the first page of Google results, but you can increase your visibility elsewhere.
List your realty business on sites like:
- Yahoo Homes
- Yellow Pages
- White Pages
- Angie’s List
- Neighborhood Scout
- Better Business Bureau (BBB)
Start with a search of your business on each of these sites. You may find you already have a business profile there that you haven’t yet claimed. If that’s the case, claim it, fill it out, and ensure the information is correct and consistent across all sites.
4. Optimize Your Site for Mobile Users
Almost 60% of all web traffic comes from smartphones and tablets. Your website needs to look great not only on a computer but also across all mobile devices.
Responsive design ensures your site will automatically resize for screens of all shapes and sizes. It needs to be easy to read and navigate on the largest desktop screens and the tiniest smartphone screens. This is especially true of any forms, popups, or other tactics you use to get leads and conversions.
Site speed is another big factor here, as users won’t stick around waiting for your site to load. Under three seconds is the goal, but even that’s a little long for today’s short attention spans. To help speed things up, optimize your images, minify your code, and keep your menu navigation as simple as possible.
5. Publish Regular Blog Posts
Haven’t added a blog to your realtor website yet?
If not, you’re missing out on potentially huge returns. Take a look at these numbers about businesses with blogs:
- Receive 55% more visitors to their website
- Receive 97% more backlinks to their website
- Generate 66% more leads
- Gain 434% more indexed pages on Google
Shall we go on? The statistics speak for themselves. Blogs are an ideal way to boost your site’s visibility and provide real value to readers. It’s also the perfect place to use those local and long-tail keywords.
Write a mix of articles about the city and individual neighborhoods. Offer insider insight to out-of-towners or folks who are new to the area. Explain why your town is an amazing place to live (and buy a home).
You could also interview local business owners and homeowners. What do they love about the area? Highlight new listings or neighborhood favorites with high-quality photos, videos, and virtual tours.
6. Be Active on Social Media
Social media may not have a direct impact on SEO for realtors, but it’s still essential.
Why? It boosts your visibility online, helps you build authority and trust, and ultimately drives new customers to your website.
The best social media channels for realtors are Facebook, Instagram, and Pinterest. Open business profiles on each site and post regularly — every day, if possible.
Share new listings, your latest blog posts, and past customer reviews. Don’t make it all about you, either. You should also share local news and stories about your city, the real estate market, and other trending topics.
Don’t forget to use local hashtags and geo-targeted keywords in your descriptions. For example, #miami, #southflorida, and #floridarealtors can help to get your posts in front of more viewers.
SEO for Realtors: Class Dismissed
As a realtor, your business is buying and selling homes, not SEO. We understand that.
But to remain competitive in today’s tech-savvy world, SEO for realtors is a must. Use the realtor marketing tips outlined in this article to boost your website’s visibility and attract new clients to your business.
Now that you know more about real estate agent marketing, what’s next? Our site has more great tips and advice for you, so stick around and keep browsing!