Marketing is substantially important for a brand to grow. Thus, this can be helped by SEO, content writing, and link building, which will remain existent in the online forum. However, in recent days, thanks to the unpredictability of SEO, there have been several kinds of rumors that have been causing raucousness in the framework. However, the following are the top 4 myths that have been moving around on the Internet, which you should avoid to make your brand succeed.
Too many keywords affect the rankings:
Even in the current time, there are still myths which even many people believe are about the keyword density. According to myths, websites are going to get penalized by Google for the excessive usage of keywords. So, do you have to calculate the number of keywords every time you post content? The simple answer is no. As even several online forums stated in their articles about the keyword density, but back in 2014, Google had already cleared the doubts. According to them, Google no more focuses on the keyword density or number of keywords used. So, if your contents are helpful and useful to your users, then feel free to post content without caring about the keywords.You can avail the services of any SEO Company Melbourne to get the right SEO planning for your website.
XML sitemaps automatically improve your search rankings:
Many hoaxers claim that XML sitemaps help in improving the rankings of a webpage in search engines. Well, surely those claims are biased as XML sitemap’s primary motto is to help search engines crawl the pages of a website. Search engines prefer fresh pages that are added to the sitemap, which thereby specifies that the website is up-to-date and appropriate to online users and their searches. But, the claims about XML sitemaps boosting rankings are basically because Google itself, XML sitemaps holds no straight effect in the rankings of a website.
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If you submit a sitemap to a search engine, it will help them to get knowledge of important URLs of your website. Crawlers often fail to identify important web pages. Now, these XML sitemaps will help in highlighting those webpages. So, in simple terms, an XML sitemap will increase search engine crawl, and this, in turn, will upsurge the presence and visibility of a website. But it will not increase a site’s ranking.
Having a secure website isn’t crucial:
Many people are spreading lies or misinforming people by stating that it was not important to have a secure website in 2021. Well, it is quite an irony, as hackers are developing along with advancing technology. Between websites and users, hackers can easily steal data if not properly protected. Thus, for this, Secure Sockets Layer (SSL) is needed to securely transfer data securely and monitor statistics between two points. Thus, the move to HTTPS, i.e Hypertext Transfer Protocol Secure is much needed, as it securely encrypts connections. This benefits a website from the SEO side, as well as Google already announced that HTTPS websites would obtain a slight ranking boost over those using HTTP.
Google will penalize your website for a duplicate copy:
To discuss this, you must know about algorithm devaluations and penalty devaluations. Each time Google makes algorithm changes, a site may see devaluations, and the other might get increased traffic. However, in the case of penalty devaluations, Google will decrease the site’s ranking if it is found violating the guidelines. Now talking about duplicate copy, Google won’t penalize as it doesn’t have a duplicate content filter. Google will not rank all pages, and crawlers will choose which page to rank for what.
So, it is important not to focus on myths, and focussing more on content and optimization is rather more important. It is also important for SEO experts to stay updated with the new changes.