Growing a small business on Instagram is a commitment that takes time and patience. There are so many steps involved in growing your business on Instagram. This article provides information on some of the most important steps to get you started.
1. Optimize your bio
Your bio is the most important part of your Instagram profile. In fact, you should start at the very beginning when growing your business on Instagram. Does your bio image reflect your business? Do your products or services have engaging descriptions. Do you use clickable hashtags in your Instagram bio? Does the bio have a link to your company website? Did you answer NO to any of these questions? Then you need to refine and optimize your Instagram bio.
2. Post great, unique content
Eye-catching images are key to getting the attention of your audience since Instagram is a visual medium according to SocialPlus. Even though you don’t need to travel to Bali to get your audience’s attention, make sure you focus on high-quality and unique photographs to get the attention of your audience. The images need to be beautifully curated and edited by using either free photo editing apps or paid options. There are many free photo editing apps out there that can set your images apart from your competition.
3. Get on a consistent posting schedule
People prefer to buy products and services from brands they trust or recommended by their friends and family. Posting your content consistently is one way to build a relationship with your audience. Hootsuite has free tools to post your social media content by scheduling daily posts in one sitting. The most important thing is to find the best time to post your content and stick to that schedule.
4. Play with Instagram Live and Stories
These are two tools that help bring your pictures to life. A picture is a brief snapshot. You can rely on Instagram Live and Stories to go more in-depth and present your company with much-needed personality. You can also interact with polls and other widgets to get instant feedback and easier access to links. Even though Stories used to disappear in 24 hours, Instagram now offers tools to help you organize the Stories on your bio.
5. Tap into your industry’s hashtags (but avoid doing it too much!)
A hashtag is like a signpost that directs your potential customers to your page. Hashtags present your content in a way that your potential customers can easily find and follow their interests. A post with at least one hashtag has much more engagement compared to a post without hashtags. But you need to use your industry’s hashtags cautiously for the best results.
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Even though you can use 30 hashtags per post, you should stick to the top ten hashtags in your industry and use them judiciously in your post.
Other hashtag strategies include:
. Add hashtags as the first comment in your post to prevent cluttering your images
. Add a clickable hashtag to your bio
. Follow hashtags for your specific industry to stay up to date
. Add hashtags to your “Instagram Stories”
. Use both “big-hit” hashtags with lots of followers and more specific hashtags with fewer but highly targeted followers in your posts
. Use a branded hashtag in every post
. Find the best hashtags for your industry and use then regularl
6. Track your analytics
Instagram’s analytics tools will let you see how each post is doing. Click on “View Insights” under each post to see who is checking your content, how he/she has got there, and who clicked a link in your bio. When you keep track of your numbers, you can let them do the work for you.
7. Bring in guest posters or post to another account
Inviting an industry expert to “take over” your account brings excitement and variety to your Instagram profile. For example, imagine an architect giving his/her followers a walking tour of New York City architecture or a medical account that uses an expert to discuss a seasonal topic!
8. Host a giveaway
All of us love free stuff. You can team up with another account to host a giveaway to bring new friends and followers to your profile. You can do this whether you are offering products or services.
9. Offer “followers-only” promotions
over 40% of Instagram followers say that they follow an account to get a perk. You can offer free consultations, money, services, or some other reward to get new followers and keep them engaged.
