Ecommerce has become one of the most invaluable components of the global retail industry in recent years. Much like other industries, the retail landscape has undergone a significant transformation because of the advent of the internet, which lead to the global digitalization of modern life.
As internet access and adoption are greatly increasing in the country, more and more consumers prefer doing online transactions rather than buying in physical stores, which is why e-commerce stores have become quite popular.
If you happen to manage an e-commerce website and want to increase your online presence, here are some strategies—such as shopify seo—that can make your site rank high in search engines.
Register Your E-commerce Store with Search Engine Websites
If you are an e-commerce owner or manager and have not yet registered your site to a search engine company, you are missing out on many things. By registering your e-commerce store to a search engine service, you are practically telling the internet that your website exists, making it a no-brainer strategy.
Once you have registered, online traffic will undoubtedly increase to your site regardless of the products you sell or the platform you used to construct it. If search engine optimization (SEO) is something that you greatly value, then you should immediately do this strategy.
Ensure that Your Ecommerce Website Loads as Fast as Possible
According to an article by Google, page speed is an important factor when ranking websites in search engine results. This is why websites that have fast loading times are given preference over slower ones. There are several ways on how to improve the time that your site loads, which include the following:
Remove Apps You are Not Using. One of the secrets of improving site loading speeds in strategies, such as shopify seo is to remove any applications that you are not using that much. For instance, avoiding the use of applications like image sliders.
Image Compression. Make sure that you only upload compressed images or photos to your e-commerce store, and this is to avoid long loading time because of large file sizes.
Minimum Use of External Scripts. Custom code or external scripts increase websites’ loading time, which is why you should use them to the absolute minimum.
Increase Dwell Time on Your Site
SEO experts refer to the length of time an internet user spends on a website as “dwell time,” which you should strive to increase. This is because websites that have a longer dwell time tend to perform better in search results. Below are some tips to improve dwell time on your site:
Create Content. In the internet world, content is king, which ensures that users are glued to their screens. This is why your website should have great content, whether articles, blogs, or well-written posts.
Have Great Web Design. Having an appealing website is a must, and this is possible by using a simple navigation structure on your website. This makes it easier for internet users to navigate your site and look more at your products.
Link Building. It would be best to use link building on your site because it makes users digest the different content offered on your website.
The strategies mentioned above are some of the most effective techniques to improve your online presence. However, these are quite difficult to do if you don’t have the technical skills and knowledge. It would be better to seek the expertise of an SEO service company that will do.
Author Bio: James Vinse is a farmer of words in the field of creativity. He is an experienced independent content writer with a demonstrated history of working in the writing and editing industry. He is a multi-niche content chef who loves cooking new things.