Firstly let us see what transactional email is? It is generally an automatic message conveyed to the user based on particular actions they implemented on your mobile app, web app, and website. They are one-to-one responses created in real-time and are user-triggered. The most evident examples are account confirmation emails, password reset emails, and shipping emails.
A transaction email API will assist you in obtaining the functionalities of an email marketing system and a transactional email immediately from the web app or your website.
You don’t have to deliver transactional emails to a specific customer or supporter manually. Get a transactional email API and make your work more effective.
What to choose: SMTP or API?
Many transactional emails offer both SMTP and email API services to deliver transactional emails with reliable deliverability. Consider the following points when determining between email API and SMTP for the transactional emails:
- When there are fewer back and forth data exchanges, it is faster to use email APIs instead of SMTP service.
- Email APIs provide additional security because they use API keys, allowing only your application or website to perform the required email tasks.
Who Practices Transactional Emails?
Not only the eCommerce sites use transactional email API. There are other places where transactional emails are practised, and they include:
- You can use transactional emails in banks to send updates regarding amounts being credited or debited to the account.
- Companies such as SaaS tools, Google also use transactional emails. Moreover, platforms such as Instagram, Facebook, etc., are well-known for using transactional emails to alarm you regarding new logins and password reset instructions.
- Delivery services also use this feature to provide real-time data for the packages in transit.
Reasons to use transactional emails.
Let’s go forward and see why there is a need to use transactional email API nowadays.
The major factors include:
Enhance Customer Experience:
Undoubtedly it is one of the simplest ways to enhance customer experience on your app or site. If you have purchased something online and the order estimates the delivery within 3 to five business days. What happens then? Was the order shipped or packed? How will you know?
Suppose the website delivers automated responses on details through transaction emails. In this way, there will be no need to call the support system, and you can conveniently follow up on your order. The business will not get bulk voice calls from customers regarding the delivery of their products.
Can Benefit You in Making Enhanced Sales Opportunities.
You can use transaction emails to deliver necessary one-to-one messages to the user. Customers will open transactional emails to browse all updates and scan the useful information to take action. Therefore, this incredible level of engaging buyers provides you with an opportunity to cross-sell products and suggest customers the most advanced details. For example, a shipment confirmation email is used for advertising related products that clients may find interesting.
Where to Use Transactional Emails
Here you can see how to use transactional emails in daily life.
The most evident factors include:
Account Making Emails:
If the mobile app or website requires sign-in or account creation, you can use transactional emails for successful outcomes. The email will confirm whether the account is created or not and what you have to do next.
Password Reset Emails:
Whenever you forget the password, a password reset email is sent to your inbox. Moreover, it also contains a link for creating a new password. These immediate password reset emails are necessary to ensure that the users can obtain their reports if they don’t remember their login details.
Event Reminder Emails:
Suppose any client has used your website or app to book a ticket for a specific event. Now, what can you do? You can send a reminder email a day before their event. You can remind them of reconfirming the itinerary and venue by mentioning the link to access the tickets. You can also send transactional emails like:
- Trial expiry emails.
- Updated terms and conditions.
- Product review emails.
- Delivery confirmation emails.
- Receipt emails.
- Update emails.
- Subscriber emails.
Transactional email APIs are undoubtedly worth considering nowadays. They will enhance your business and make it better every day. Customers will get attracted to your business because of the automated responses they get through transactional emails. Here in this article, we have mentioned everything you wanted to know about transactional emails and how to use them properly. Read the article carefully and get reliable results.