Owning and operating a brick-and-mortar store can be extremely lucrative, but it’s not without its challenges. In this interview series, we’ll explore the most common mistakes business owners make when running a physical store.
We asked our interviewees one question – What are some common mistakes business owners make when running a brick-and-mortar store?You can find their answers below
Travis Lindemoen
Title: Managing Director
Company: Nexus IT Group
Linkedin: https://www.linkedin.com/in/travisnexusitgroup/
Having no online presence is, in my opinion, one of the most prevalent blunders made by proprietors of traditional stores. Unbelievably, there are still companies that don’t include social media in their marketing strategy. Spamming or posting seldom is also not effective. Although sales are important, they are not your first priority when marketing online. In order to get results from your social media marketing efforts, you need to actively involve your current and future clients. If you want to make a sale, you can’t until you have customers in the store.
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Deepanshu Bedi
Title: Co Founder
Company: Exhale Wellness
Linkedin: https://www.linkedin.com/in/deepanshu-bedi/
There are a few common mistakes that business owners make when running a brick-and-mortar store. One is not being visible enough. In today’s age, customers are used to being able to find businesses online with a simple search. If they can’t find your store easily, they’ll likely move on to one of your competitors. Ensure your store is listed in online directories and that your website is easy to find and navigate.
Another common mistake is not making the most of window displays. Your store windows are prime real estate for promoting sales and attracting attention from passersby. Make sure your windows are clean and well-organized and change them up regularly to keep customer interest high.
Finally, another mistake is failing to create a cohesive customer experience. Every touchpoint with the customer should be considered an opportunity to build brand loyalty. From the moment they step into your store to how the staff greets them, everything should work together to create a positive, memorable experience that keeps them coming back.
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David Eberst
Title: Co-Founder
Company: http://Naipo.de
Linkedin: https://www.linkedin.com/in/david-eberst
Common mistakes are:
– No connection to digital at all (not offering a booking functionality on the website for example: This is crucial and should be a no-brainer. Nonetheless many companies lack a proper website and presentation on the web
– Not using Google Ads/Bing Ads OR not tracking it correctly e.g. not tracking conversions properly: Its important to use both as the primary tool for inbound marketing
– No maintenance of the Google Business entry: An updated entry is crucial and a significant factor for Local SEO. People actively use Google Maps to find brick and mortar stores. Improving the Google Business entry ensures that your business will have a good position for its relevant queries.
– Not proactively gathering reviews for the Google Business entry
– Ignoring SEO: This is the most cost-effective strategy in the long-term. It can be optimised with a Blog for Local SEO. If potential customers search for „test massage chair Berlin“ you should have an article in place which refers to your showrooms where people can test the product.
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Craig Jacobelli
Title: Senior Manager Finance
Company: Satrlinkhow
Linkedin: https://www.linkedin.com/in/william-drow-815311250/
Lacking a Well-Defined Market and Name:
Being a one-stop shop merchant has its advantages, but it rarely pays off. Shop for products that will help define and promote your store’s identity. This doesn’t rule out selling multiple items. The stories your products communicate are more important. Your inventory as a whole must make sense when taken as a whole. Also, make sure it is easily accessible to your ideal clientele.
The inability to adapt:
Over the past few decades, retailers have had to adjust to a number of new circumstances. Online shopping has been changed by the widespread availability of the internet, mobile devices, social media, and review sites. When taken as a whole, these factors have compelled retailers to rethink their “business as usual” strategies. As we have seen, all successful 21st-century enterprises include websites, accounts on social media mobile-friendly platforms, digital marketing, etc. The rules of the game are subject to constant revision, therefore staying flexible is of the utmost importance. In today’s cutthroat economy, even the smallest businesses must upgrade or risk being left behind.
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Steve Rose
Title: CEO(Chief Executive Officer)
Company: Money Transfers
Linkedin: https://www.linkedin.com/in/steve-rose-a7151a2/
concentrating on cost-cutting rather on providing value:
Believing they can slash costs and yet succeed is one of the biggest misconceptions I see merchants making. RSR frequently observes it in our benchmark studies: underperforming “laggards” prioritize cost savings over providing the client with a compelling value. Winners never stop working to make their consumers happy.
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Jonathan Merry
Title: Director at Bankless Times
Company: Bankless Times
Linkedin: https://www.linkedin.com/in/jonathan-merry/?originalSubdomain=uk
Failing to consider the long run:
Thinking progressively in a world that is changing exponentially is the biggest error someone can make. The best course of action is to engage in a long-term strategy by planning for three to five years in the future because this reality can only be understood over the long run. It’s challenging because the market only considers recent results, but it’s the only way to prevail.
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Jay Soni
Title: MD
Company: Yorkshire Fabric Shop
Linkedin: https://www.linkedin.com/in/jay-yorkshire-fabric-shop/?originalSubdomain=uk
Long customer wait times:
It’s nice to draw a crowd, but if you don’t have a system in place for handling them, excessive wait times could cost you clients. While it comes to a customer’s perception of service, waiting times—either at the register or when asking for assistance—are crucial. Wait times should be no greater than 5 to 10 minutes, according to 75% of shops, who also see this as the main reason why they lose consumers.
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Paul Somerville
Title: Editor-in-Chief
Company: Electric Scooter Guide
Linkedin: https://www.linkedin.com/in/paul-somerville-2651b72
Clients can be unpredictable. They have a limited attention span and a wide range of possibilities. Even if you offer the best products, services, or offerings available, if you are not firmly established in the thoughts of your clients, they may choose to shop elsewhere for their requirements. You’re not the only one who isn’t providing an exceptional client experience. According to a survey, 60% of retail executives cite the lack of a tailored customer experience as their major drawback.
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D.Anthony Miles
Title: CEO and Founder
Company: Miles Development Industries Corporation
Linkedin: https://www.linkedin.com/in/danthonymiles
There are two primary mistakes brick-and-mortar business owners make.
Mistake #1: Failure to have a website and an online business model. Many brick-and-mortar business owners still fail at having a website for their business or a mediocre website such as a landing page. This is a missed opportunity. Having a website is essential to customers being able to connect with your business. Not having an online presence is crucial mistake. Because of not having a website, customers, cannot search for you, view your services nor do business with you online. Because of the Covid-19 issues, many brick-and-mortar business owners were severely affected. This caused many to go out of business. Not having a website is just not smart for brick-and-mortar business owners. It has become necessary as a standard practice of business. Not having a website forces the customer to do business with you one kind of way: person-to-person. There are so many limitations for not having a website and online presence. Having a website has many advantages such as tracking sales, customer profiling, and product and service sales measurement activity. This is a major problem for brick-and-mortar business owners.
Mistake #2: Failure to build an eco-system from their brick-and-mortar business. The second mistake brick-and-mortar business owners make is failure to build an ecosystem from their business. This piggybacks from the failure of not building a website for the business. Building an ecosystem is using the brick-and-mortar business as a hub to build other businesses from it. Many brick-and-mortar business owners make this mistake. The is a big problem for brick-and-mortar businesses. The reason for this is it allows the brick-and-mortar business to make money from other businesses that complement the business and increase their profitability. For example, automotive businesses are a great example of how to build ecosystems from the core brick-and-mortar business. They may specialize in fixing certain parts for cars, but they can build on that and expand to other complementary services such as detailing, fixing flats and other complementary ecosystems. This increases their profitability and highly complements their core business model. The goal is to build an ecosystem from the core brick-and-mortar business. Many brick-and-mortar business owners fail to do this. If they can build an ecosystem for their brick-and-mortar business, it will increase their profits and make money from the core business.
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Shaun Martin
Title: CEO
Company: Cash For Houses
Linkedin: https://www.linkedin.com/in/shaun-martin-41b01b1a6/
Running a brick-and-mortar store is no easy feat. In addition to keeping track of inventory and managing employees, business owners also need to ensure their store attracts customers. However, many store owners make common mistakes that can discourage potential shoppers. For example, some businesses fail to take advantage of window displays, opting for dull and generic signage. Others neglect to create a cohesive layout, which can be confusing and off-putting to customers. Additionally, many stores fail to create a welcoming atmosphere, making it uninviting for shoppers. By avoiding these common pitfalls, business owners can create a more inviting and successful store.
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Jason Ball
Title: Director
Company: Considered Content
Linkedin: https://www.linkedin.com/in/jayball/
Waiting periods for customers:
It’s great to be popular, but if you can’t handle the influx of consumers, you’ll lose business. Customers are more likely to form an impression of a business based on their experience waiting in line to pay or to have their need for assistance addressed. Seventy-five percent of stores cite excessive wait times as the leading cause of customer defection, and both stores & customers agree that wait times shouldn’t exceed ten minutes.
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Dean Lee
Title: Head of Marketing
Company: Sealions
Linkedin: https://www.linkedin.com/in/deanleeseo/
Employment blunders:
Having friends is fantastic, but it doesn’t mean you should lower your guard or let them off the hook. No, you really shouldn’t consider hiring them. The most successful stores build a culture where hiring is a breeze. That may be as easy as telling a restaurant server, “If you’d like some more hours, come see me,” and handing them your business card. In my opinion, you would benefit greatly from devoting a little portion of your time each month to going door-to-door and looking for new hires.
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Tiffany Payne
Title: Head of marketing
Company: Replace your docs
Linkedin: https://www.linkedin.com/in/tiff-payne/
To compete, rather than to excel, in terms of price:
Having the misconception that clients are only interested in the lowest price. If the lowest option is all you have to offer, people will buy it, but they won’t come back because the goods won’t last or meet their expectations. You focus not on your own purchasing power or requirements, but rather on the demands of the customer in front of you.
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Steve Pogson
Title: Founder & E-Commerce Strategy Lead
Company: FirstPier
Linkedin: https://www.linkedin.com/in/stevepogson/
concentrating on items rather than the market:
Because the proprietor obstinately holds onto a product or line of products even if the market has moved on, I’ve seen stores progressively stagnate. Not selling a certain widget is the goal of your company; making a profit is. Avoid getting too attached to your merchandise. It’s important to note that you shouldn’t arbitrarily discontinue a product line because of sporadic or seasonal setbacks. You can modernize your product offerings without completely getting rid of them. For instance, if you own a gift store that sells items for the house, you need periodically change your product selection to keep up with evolving design trends.
Small merchants should focus on more specialized goods and services rather than trying to compete with big-box stores and the internet for many common over-the-counter items like small gadgets and appliances. You can provide more individualized service and more options for built-to-order and unique products, like lamps, rugs, furniture, & locally created goods.
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Andrew Tsionas
Title: Co-founder
Company: Kaizenzo Inc.
Linkedin: https://www.linkedin.com/in/andrewtsionas/
The following are some common mistakes business owners make when running a brick-and-mortar store:
1. Not investing in marketing. Many business owners don’t realize how important marketing is for their stores. They think that if they have a good product, customers will come on their own. However, this isn’t usually the case. You must invest in good advertising and marketing campaigns to get people into your store!
2. Not having an online presence. It’s not just enough to have an online presence—you’ve got to have one that works well and makes sense for your brand! If people can’t find out about you through search engines or social media platforms like Facebook and Instagram, they might never even know that you exist!
3. Not keeping up with trends. Trends change constantly, so it’s essential for businesses to stay on top of them so they can adapt accordingly and keep their customers interested in what they’re selling!
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Ako Rahmaniazar
Title: Owner
Company: Everclassic Window Coverings
Linkedin: N/A
One of the biggest mistakes I made is spending a big portion of my time doing everything myself and being afraid of hiring more people to improve productivity. I eventually could overcome the fear and started getting people envolved and it significantly increased my productivity, and therefore, profit.
Second mistake I made wes relying too much on my physical store and not pay any attention to starting and improving my online presence. I thought having a physical store in a small city wuld suffice. Well I was so wrong and it cost me a lot.
Third mistake that cost me a lot was basically not having a solid plan and not being organized. I would just go with the flow and do tasks when I could. That caused a lot of confusion and I finally had to restart and be more organized and plan agead for my days and weeks and months.
Lack of knowledge on some aspects of my business also cost me many customers. I wish I paid more attention to gaining my industry related knowledge despite the fact that I didn’t instantly need them.
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Shaun Martin
Title: CEO
Company: Cash for houses
Linkedin: https://www.linkedin.com/in/shaun-martin-41b01b1a6/
Putting the wrong prices on your products is a mistake that can hurt your physical store. Pricing either too low or too high might be detrimental to your route to productivity. If the price is too low, there is a chance that the profit margin will be too small, which would mean that the business would have to grow a lot to stay even. Similarly, you will not make enough money off your product or service sales if you set your pricing too high. You should examine the competition, weigh the benefits and drawbacks, and justify the costs. Pricing correctly is very important because there is a direct link between the right price and profit-making.
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Khamis Maiouf
Title: CEO
Company: Book of barbering
Linkedin: https://www.linkedin.com/in/khamis-/
The biggest mistake business owners make when operating a physical store is attempting to maximize revenues from the very first day. But whether you’re talking about a service or a product, customer satisfaction should be your number one goal. A great product or service is self-evident. The key to long-term success is developing a product or service that people desire and that provides a positive experience. That should be the first focus of any firm since it is the source of income.
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Jensen Lee
Title: Founder
Company: bidetsPLUS
Linkedin:
The most common mistakes that business owners make when running their brick-and-mortar stores are not having enough inventory to meet demand and not having a clear vision for the store’s future. This can lead to very high costs and low profits. When running a brick-and-mortar store, it is important to have a clear vision for the store’s future and be able to forecast sales accurately. This will allow you to plan for new inventory and know what you need in terms of staffing levels. When you first open your brick-and-mortar store, you may not know what your target audience wants or what products they will be interested in. For this reason, it is important to conduct market research before opening up shop. The best way to do this is by conducting surveys and interviews with potential customers and clients.
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Thomas Niemczewski
Title: CEO and Founder
Company: Dream Chasers
Linkedin:
The mistakes that are made when running a brick-and-mortar store can be broken down into four categories: product selection, customer service, marketing and staff management. The first mistake is not having the right product selection. This can lead to customers not being able to find what they need or want. The second mistake is poor customer service. This leads to unhappy customers who will then spread their dissatisfaction with word-of-mouth marketing through social media and online reviews. The third mistake is poor marketing strategy or lack of it altogether. This leads to lack of sales and profit potential for the business owner. The fourth mistake is a lack of staff management skills which leads to understaffed stores which results in increasing customer complaints and dissatisfied customers who then leave the store without buying anything.
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Rick Nehora
Title: Managing Partner/ Attorney
Company: California Law Firm
Linkedin: https://www.linkedin.com/in/californiadefenseattorney
One of the biggest mistakes made by brick-and-mortar and mortar stores is ignoring the value of having an online presence and relying too heavily on the relationships they have with loyal consumers. Without conceding that it is only a matter of time before e-commerce companies take over, they are self-assured enough to base their theories of business growth on a thriving offline industry. Their ignorance to partially or entirely transition to e-commerce is costing them a fortune to maintain their business. Due to the numerous benefits offered to e-commerce businesses, it is becoming increasingly expensive to maintain inventory and develop appealing strategies for attracting new customers and keeping existing ones. A relevant course of action to take must be a prompt transition to e-commerce or a positive outlook to concentrate on both preserving the traditional store and developing a solid online presence (with the aid of interactive websites and social media platforms).
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Theo Scott
Title: CEO, Co-Founder
Company: Stream Hunter
Linkedin: https://www.linkedin.com/in/theo-scott/
When running a physical store, paying your vendors before you get paid can be a big mistake. Most companies depend on third-party suppliers as an integral element of the distribution system. The folks in this category might be anybody from your raw material suppliers to your work’s outsourcers. If they are very persistent, it might be tempting to settle up with them initially, whether out of pocket or by taking out a loan. Nonetheless, as I learned the hard way, this may have terrible consequences if your customers are late with payments, refuse to pay, or vanish.
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Randy VanderVaate
Title: CEO and Founder
Company: Funeral Funds of America
Linkedin: https://www.linkedin.com/in/randyvandervaate
The most common mistakes business owners make when running a physical store include:
Not having a solid business plan or strategy. Business owners who don’t have a clear plan for their business are more likely to make mistakes that can lead to failure.
Not understanding the importance of customer service. Business owners who don’t understand the importance of providing excellent customer service are likelier to make their customers unhappy, leading to lost business.
Underestimating the importance of marketing and advertising their store. Business owners who don’t invest enough in marketing and advertising their stores are more likely to fail because they won’t be able to generate enough interest and foot traffic.
Not keeping up with changing trends and technologies. Business owners who don’t stay up-to-date with changing trends and technologies are more likely to fall behind their competitors and eventually fail because they won’t be able to keep up with the changing landscape.
Failing to manage their finances properly. Business owners who don’t keep track of their finances or don’t have a good handle on their budget are more likely to make poor financial decisions that can lead to the failure of their store.
Focusing too much on generating sales and not enough on building customer loyalty/ creating repeat customers. Business owners who focus too much on generating sales and not enough on creating loyalty among their customer base are likelier to find that their customers are one-time buyers who never come back, which can contribute to the store’s failure.
Not being able to adapt quickly to changing circumstances, such as economic conditions, competitive threats, etc. Business owners who are inflexible and unable to adapt to changing conditions are more likely to find that their business fails because they cannot keep up with the changes.
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Peter Monkhouse
Title: Founder & Managing Director
Company: ICL SA
Linkedin: N/A
Failing to identify the target market
The first step in opening any type of store is to identify your potential customer base. This seems like a no-brainer, but you’d be surprised how many people open a store without taking the time to think about who their target market is. It’s not enough to say, “I’m going to sell to everyone.” You need to be more specific than that.
For example, if you’re selling textiles, you need to think about things like age, income, gender, family size, and location. A store that sells expensive, high-end fabrics is not going to be appealing to low-income customers. Likewise, a store that specializes in selling children’s clothes is not going to be appealing to someone without kids. By taking the time to identify your target market, you can ensure that you stock the right products and market your store in the right way.
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Casey TeVault
Title: Founder of Casey Buys Houses
Company: Casey Buys Houses
Linkedin: https://www.linkedin.com/company/casey-buys-houses
Not paying attention to the basics. The fundamentals of managing an enterprise include profit and loss, breakeven, and cash flow. If you don’t want to learn these fundamentals, that’s fine, but you’ll have to pay someone else to do them for you. You need to understand your fundamentals, such as store profit margins, or you won’t have enough money to pay expenditures, which might cause you to do foolish things like forget to pay your employees’ quarterly taxes, which could land you in jail.
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Stinson Bland
Title: Founder of Waco First Home Buyers
Company: Waco First Home Buyers
Linkedin: https://www.linkedin.com/in/stinson-bland-25332a35
Incorrect personnel selection. Although it is wonderful to have friends, they shouldn’t be exempt from rules and responsibility. You ought to avoid hiring them altogether. The most successful retailers feel at ease hiring employees. It could be as simple as giving a restaurant server your business card and saying, “If you’d like additional hours, come see me. I think you’d do extremely well,” or it could include setting aside a few hours each month to recruit at local businesses.
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Peter Varadi
Title: CEO
Company: MarketGap
Linkedin: https://www.linkedin.com/in/petervaradi/
The most common mistake conventional business owners make is hiring the wrong employees. These individuals aren’t passionate about work and aren’t fully involved when dealing with customers. Such employees have little to no knowledge about the fundamentals of customer satisfaction which is reflected in the way they treat consumers. The mistake has become common for business owners who ignore industry standards and accountability measures. Hiring the wrong talent can directly impact your venture’s profitability. They can drive away any potential customers with their bad attitude towards work. You may pay them minimum wage for now, but they will cost your business much more in the long run.
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Zach Tetley
Title: Co-founder
Company: Nexus Home Buyers
Linkedin: https://www.linkedin.com/company/nexushomebuyers
Failing to train employees is a big mistake business owners make when running a retail store. Remember, your employees will meet a variety of people daily. Some may even come in and shout at your staff, causing a huge scene. So, your employees must have the proper training to handle them. They should know how to pacify a tense situation and keep the store running smoothly.
Business owners also try doing everything on their own. They fail to understand that they might not be skilled enough to manage certain things. So, they should hire the right people and delegate tasks to them. Someone can work the cash register, another can deal with incoming customers, and yet another can keep track of the inventory. This will take a lot of burden off your shoulders and help you grow your business.
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Brandon Walsh
Title: Owner
Company: Golf Clubs Guru
Linkedin: https://www.linkedin.com/in/brandonmwalsh/
A prevalent mistake that brick-and-mortar owners make is choosing the wrong location.
When it comes to physical stores, location is crucial. You can’t choose a neighborhood
that doesn’t have enough foot traffic or your target audience. Many business owners
consider price an essential factor when choosing a location. But not considering
the audience is a big mistake. If you’re targeting young people, opening a store
in an area where the general population is the elderly will cost you. You must target
places that can be spotted quickly and have heavy foot traffic to succeed.
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Jared Floyd
Title: Founder
Company: Ajax Creative
Linkedin:
The first mistake is not having an eye-catching sign outside of the store with clear information on what they sell. This will make it difficult for customers to find your business and will also lead them to choose another store instead. It is important for the business owners of brick-and-mortar stores to put their focus on their storefront. The storefront should be eye-catching and make the customer want to enter the store. The second mistake is not having an attractive interior design inside of the store. It should be clean, well lit, and have a welcoming atmosphere that makes people want to come in and shop there instead of somewhere else. This can lead to a lack of customers getting interested in the store and ultimately, even more loss in revenue. The first step when running a brick-and-mortar store is to come up with an eye-catching sign that will help bring in more customers. The second step is to have a good strategy for marketing that includes social media, signage, and advertising.
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Thomas Wright
Title: Chief Financial Officer
Company: The Lipo Group
Linkedin:
Despite the fact that brick-and-mortar stores are still a viable option for businesses, they often make mistakes when running their business. The common mistakes include not having enough advertising in the area and not understanding the market.
The common mistakes that businesses make when running a brick-and-mortar store include:
Not having enough advertising in the area – this is because it is difficult to reach customers who are walking down the street or driving by. With more people using technology such as mobile apps, it has become more difficult to get their attention.
Not understanding their market – this can be seen as a result of not having enough advertising in the area as well. Businesses often don’t understand what their target audience wants and need. If you are trying to sell a product or service and cannot find your target audience, it’s because your marketing has been too broad.
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Aaron Rice
Title: Co-owner
Company: Stayyy
Linkedin:
A lot of businesses are struggling to find ways to increase their profit margins. One way that some business owners are doing this is by running a brick-and-mortar store. However, many business owners make the mistake of not having enough staff to handle customers and this can lead to a loss of revenue. The most common mistakes that brick-and-mortar stores make when running a business include not having enough staff. This is one of the biggest mistakes that brick-and-mortar stores make when running a business. If they don’t have enough people working in their store, they will have trouble handling customers efficiently and this can result in lost revenue for the company. Not enough people on staff means that your store is going to be packed, and the lack of space creates a frustrating environment for customers.
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Ben Flynn
Title: Content Editor
Company: Manhattan Tech Support
Linkedin: https://www.linkedin.com/in/ben-flynn-511384211/
Customers lack direction and lack an initial plan of action:
You’re not making it simple enough for clients if you frequently have to explain the “correct” way to place orders or where they should stand. Avoid causing yourself or your clients needless frustration. A warm welcome from workers every time a customer enters in the door can make your problem simple to resolve. If that isn’t always possible, utilize digital signs to display an explanation video or image or to physically point the way. Look critically at what may be eliminated from your space if customers are confused when they enter to improve the experience.
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Bradley Bonnen
Title: Founder & CEO
Company: iFlooded Restoration
Linkedin: https://ifloodedrestoration.com/contact/
Not requesting online reviews:
Although word-of-mouth advertising is the least expensive strategy available, you can’t rely on it to happen naturally if you don’t already have a solid customer base. No reviews are sometimes just as detrimental to a business as bad evaluations. Ask and you shall get is a straightforward principle. You may confidently ask your consumers for a feedback knowing you’ll receive a fantastic testimonial if you offer the experience and service. People enjoy sharing their knowledge (and enjoying being the first to “find” you). Additionally, you may continue the loop by showing customer testimonials on digital signage inside your shop. People will be inspired to visit your establishment and submit positive feedback after reading the reviews.
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Sasha Quail
Title: Business Development Manager
Company: Claims UK
Linkedin: https://www.linkedin.com/in/sasha-quail-5595581b4/
Dependence on sales:
It’s okay to hold sales occasionally to get rid of inventory or boost traffic during sluggish times, but doing them frequently often makes you feel like you have to bribe consumers to visit in. You won’t ever reach break even if you don’t understand your costs and margins. You need to be confident in your services, prices, and staff development. One female restaurant owner I know demonstrates to her new staff how something as simple as a ceramic cup of coffee needs to be tossed aside if it becomes chipped. They avoid stacking cups, saucers, and dishes in the sink because doing so could result in chipping, which would reduce profitability.
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Shakzod Khabibov
Title: Co-Founder of Natura Market
Company: Natura Market
Linkedin: https://www.linkedin.com/in/shakzod/
Instead of competing on quality, they compete on price:
One of the most frequent blunders I’ve seen is the false assumption that buyers just care about cost, rather than quality. If you provide them with the lowest option, they’ll purchase it, but they won’t come to return it since the product won’t hold up or fulfill their needs. The customer in front of you is more important than your own money or wants while making a sale.
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Kamil Kowalski
Title: President
Company: LimakWay Remodeling
Linkedin:
Many store owners make the mistake of not having enough space for customers to browse through their store. This can lead to frustrated shoppers who don’t know what they are looking for and eventually leave without making a purchase. Many business owners who want to open up a new brick-and-mortar store don’t think about how much space they will need for customers to browse through the store. This is because they usually focus on how much space is needed for employees and not considering how much space will be needed for customers. This is also due to the fact that they are too busy trying to sell their products and not enough time is spent on customer service. When an owner has less space for customers, it is hard for them to attract new customers. Some stores have opted out of this problem by using digital marketing.
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