Audio and video contents are essential in both the commercial and entertainment sectors. Despite their importance, only 8% of all companies include at least one video on their YouTube channels. To survive and thrive in today’s cut-throat competition, your company must keep abreast of all emerging digital trends.
Audio and video are immersive tools to aid communication. However, we can improve their use to fill in a few message delivery gaps. This article explains why companies should choose audio and video transcription services to transcribe their media content. In a nutshell, transcripts add to a brand’s value and attract more audiences to engage with the content.
Benefits of Transcribing Video and Audio Content
So why should you care to transcribe your audio and video multimedia content? Here are the main benefits this vital step will bring to your company and audience.
Improved SEO Ranking
Your SEO score improves whenever you upload transcripts alongside your original multimedia content. Web pages that include transcripts alongside their media files typically see a rise in revenue of about 16%. Therefore, you should convert your audio into text to provide search engine bots with the content they need to rank you high on the search engine results pages (SERPs).
Larger Audience Reach and Increased Brand Visibility
With transcription, multimedia content has a greater chance of being seen. A transcript not only gives users access to information so they can decide if they want to watch the video, but it also feeds bots with a summary of the video. Transcripts of audio and video content can stand out when a company presents them alongside interactive media content. You can also distribute text content on multiple channels without spending a lot of money or time. Wondering how? Hire the best video and audio transcription services online and start discovering the possibilities.
Better Accessibility for People With Hearing Disabilities
The right of individuals with disabilities to access and use the same resources as the general public is safeguarded by the implementation of anti-discrimination laws. The FCC strictly controls the closed captioning requirements for television and media broadcasts in the US. The 2010-enacted CVAA mandates that media organizations caption online videos previously aired on TV. Having a readable transcript with your multimedia content is a safe way to go, as you can create better accessibility for deaf people and save yourself from a discrimination lawsuit at the same time.
How Long Does Transcription Take?
In general, professionals take an hour to transcript 15 minutes of audio. However, the actual time will vary depending on a few factors.
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Content Subject
It takes much longer to transcribe audio which requires thorough research into terminology and spelling. An experienced transcriber would typically need four hours to complete an hour-long interview about university education. On the other hand, it would probably take five to six hours to transcribe an hour-long video session on highly specialized clinical trials. The transcriptionist, in this second case, needs to look up medical terms to ensure correct spellings.
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Sound Quality
Recordings made in noisy environments or of conversations with multiple speakers are difficult to transcribe. The more overlapping talk or background noise there is, the longer it will take a transcriptionist to get everything right.
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Transcript Type
Full verbatim transcriptions are very accurate and capture every detail of the audio, including false starts, filler words, and background noises like laughter, sighs, etc. In contrast, clean verbatim transcription leaves out some of these nuances, making it a quicker process.
Final Thoughts
Regardless of the industry, many business owners understand the importance of audio and video transcription. Many companies frequently use transcription services to increase audience engagement and revenue. Your marketing strategy should focus on posting interesting and highly accessible multimedia content with transcripts to provide your audience with a phenomenal user experience.