When you visit the Bay Smokes Instagram page (@baysmokes), you are greeted with videos of the brand’s founder giving lessons on proper joint rolling techniques, comedy skits based around marijuana culture, and a plethora of similar creative and educational content. When Bay Smokes was founded by now 22-year-old William Goodall, it was built with the intent to create a respected brand with a high-quality product line of marijuana and other medicinal plant-related products. As the years have passed, Bay Smokes has formed a culture around itself, thanks in part to the creative marketing and social media strategies Goodall has devised to build the company.
“I’ve always had interest in science, medicine, plants, and psychology,” Goodall states. “Put all this together, along with the way I grew up and events along the way, my passion and goal is to sell the highest quality plant medicine and natural products by marketing them in unique ways.” Together with his life and business partner, Katiana Kay, Goodall has built a strong name for the Bay Smokes brand while also running a marketing media company and a few other start-ups at the moment. “Across the board, we employ something like 30 people, which is very rewarding in and of itself,” Goodall shares of his business model. “I work 15 hours daily to grow our companies. This is very fun to me, and it’s exciting because I love learning, and I feel like I learn so much by asking myself every day: ‘How can we do this better?’.”
As he expands his business portfolio, Goodall holds a special place in his heart for the field of plant medicine and is actively looking for new avenues through which he can expand his companies. “My real passion is genetics, medicine, and nanotechnology,” he reveals. “I plan on managing the growing of all the plants that go into the nutraceuticals that we make as well as the cannabis line, Bay Smokes.”
Through all the success Goodall and Kay have found over the years, there were moments where things were looking bleak for the entrepreneurial couple. As they were navigating their failures and success in attempts to start their business, the trial-and-error process taught them a lot about how they could find success in a competitive business world. With their combined hard work and dedication, Goodall and Kay have found themselves thriving in the budding world of plant medicine, and the outlook for Bay Smokes is as bright as ever.
Check out of some Bay Smokes most sought for products like their, Delta-8 Vape Carts and Delta-8 Gummies. But you can browse the rest of their massive selection on their website.
Follow Bay Smokes on Instagram: @baysmokes