Do you have your own online business? If so, you are probably already using Instagram to market your brand and engage with your target audience.
However, did you know that there are some easy ways to step up your Instagram game and engage more effectively with your followers?
Do not limit yourself just by using engagement pods on Instagram, there are tons of ways to make your page more attractive to your customers. And here we have some useful tips for you to use to increase Instagram engagement:
Post content at strategic times.
Like all social media platforms, Instagram uses sophisticated algorithms to determine which content more users will see.
If you want your Instagram content to be algorithm-friendly, always make sure that you post your content at strategic times.
This is easy to determine as the best time to post is when you know your followers are most active on Instagram. When you post during this time, your content is more likely to have more instant likes and comments, something that the Instagram algorithms love.
Use hashtags wisely and sparingly.
Random use of and excessive hashtags is a major no-no for Instagram success.
Instead of just inserting a bunch of loosely related hashtags with your content, do a bit of research beforehand to determine which hashtags are driving the most followers to your content and then use these hashtags. You’d be amazed at the effect great quality hashtags have!
Make use of Instagram Stories stickers.
The Instagram Stories feature is one of the fastest-growing and popular elements of social media at the moment.
Popular Instagram Stories stickers include the Quiz, Countdown and AMA (Ask Me Anything) stickers as these are great conversation starters and encourage followers to post their opinions, questions and comments.
Using this function will help to create fondness, connection and loyalty towards your brand over time and the best part of it is that it’s completely free!
Create interesting videos.
Although Instagram is largely a photo-based social media platform, there is still a big place for videos.
No one can resist a well-made video and with the new Instagram Reels feature, there is no excuse not to take your brand to the next level with great video content.
When creating videos for Instagram, remember to try and make them quick, interesting and fun so that your followers are instantly engaged.
Ensure that your content is shareable.
What better way to market your brand than to have others do it for you!
This can be made possible by creating scintillating, relatable, unique and exciting content that you know your followers will want to share with their own friends.
Instagram allows you to track how many times a post has been shared so it should be quite easy for you to determine what content engages your audience and what you should avoid.
Tell your brand’s story.
What makes a loyal customer to a brand? Knowing that the brand is honest, well-meaning and committed to providing excellent customer service are just a few things that create die-hard fans.
Don’t be shy to tell your Instagram followers what your brand stands for and what your goals are. Chances are, if it is clear that your intentions are good and you want to make a difference in the world, they will relate and feel connected to your brand.
You can start off by creating a short post telling your followers how your brand started, its humble beginnings and where you are now. Show your followers how you have overcome adversity, how you are making a difference in your local community and where you see your brand in the future.
