In this interview series, we spoke to a number of up-and-coming and established entrepreneurs and ask them about their vision for the future.
The question we asked them was – what will your business look like four years from now? This question can be a little daunting, but it’s important to think about the future and plan for success. Here are some tips on how to create a vision for your company that will help you achieve continued success down the road.
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Ann-marie Okotie-eboh
Title: Co-Founder
Company: Mama Dora Food and Spices
Looking ahead four years from now, what’s your vision for your company. Our major goal is for Mama Dora Food and spices to be in every homes and supermarkets locally and internationally.
We understand that to achieve this, we have plans to start a manufacturing factory to drastically reduce our cost of production and market price. Our manufacturing plant will also enable us achieve our vision of touching lives and leaving a mark in our community with our brand. We want to empower as many women as possible through, the provision of jobs and other additional benefits.
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Adam Ng
Title: CEO / Founder
Company: Trusted Malaysia
If you had asked me this question four years ago, I’m not sure what I would have said. However, over the past four years, I have developed both personally and professionally, and I think this is reflected in my vision for the future.
I have been amazed at the resilience of the human spirit, especially given recent global events, and I have taken inspiration from the tenacity, determination, and drive to succeed that I have witnessed. I hope the lessons I have learned will continue to help my business flourish.
I look forward to expanding our range of services, as we learn to adapt to changing customer needs and continue to provide our clients with a service that they can trust.
I am excited for any new opportunities we encounter as a company and am also looking forward to developing my knowledge and skillset.
I’m looking forward to seeing my staff developing, growing, and learning, both individually and as part of a team. Education and training are definitely a significant part of the future I envision.
We are always seeking to improve our services, and I endeavor to do all I can to facilitate this and keep our customers happy. I’m excited to see where the next four years take us.
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Mathias Ahlgren
Title: Founder
Company: Website Rating
A huge team expansion because of increased demand for our content- Though business has been usually good in the Post Covid era, I highly feel our Content and Guides will be much more popular in the Post Covid Era.
With Work from the home culture at its peak, People are really keen on starting their own blogs/websites. For them, our content will be a great helping hand. I plan to hire multiple Writers, WordPress designers and Content managers in the coming year and the aim will be to drop one full-length guide every other day. The content scope for us is enormous and maybe content-scaling will help us boost our revenue from services as well. By the end of 2025, We’ll be a huge SEO Agency to be reckoned in Australia!
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Tracy Acker
Title: CEO and recruiting manager
Company: GetPaydayLoan
Four years from now, I want my company’s brand to be known all over. Our marketing and promotions are always built around My Brand Promise. If done correctly, it will serve as a “umbrella” under which we can expand our message and nurture the customer experience. And we’ll gain the ability to respond quickly to change or implement some of our own without jeopardizing the foundation we’ve laid.
I never lose sight of why I do things a certain way and why it is important to our audience. I’m taking ownership of what makes my brand unique and will never take it for granted or become complacent. I’m also making time on a regular basis to revisit, reinforce, refresh, and reaffirm our branding and marketing efforts. As a business owner, I frequently look outside the bubble to see how others perceive us. There is a lot of clamor out there. As a result, it’s critical to think of novel ways to entice people to pay attention to us.
I keep asking myself questions like, “When was the last time you changed your logo?” How about your site? Is it yet mobile-friendly? Have you been watching your competitors’ marketing efforts to see how you can respond? How has your own story evolved? Our brand is a story that will never be fully told.
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Asad Khan
Title: CEO
Company: LambdaTest
Let’s transform the world of test execution with test orchestration.
Our vision is to innovate & accelerate the test automation for every developer!
Bring absolute innovation & support to every tester across the world.
We aim to transform the testing ecosystem so the speed of growth never slows down.
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Larissa Murphy
Title: Co-Founder
Company: Contrast Design
My vision for the future of our company is one of constant evolution and transformation. I hope that in 4 years from now the core of who we are will remain but what we do and how we do it will have evolved. Everything around us moves and changes we must be able to constantly adapt. To have one good idea and hope that will sustain your business indefinitely is ludicrous.
We need daily ideas and collectively our team, peers and clients need to challenge us. I work in a very traditional and conservative industry. I hope our company can lead the way with innovative new thoughts, challenge and drive our industry for transformation.
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Ihor Prokopenko
Title: Co-founder & CEO
Company: Fulcrum Rocks
Fulcrum is a tech agency from Kyiv, Ukraine. Right now, we have 100 people on board and over 35 projects done. Although there is a war in Ukraine currently, we stay optimistic, determined & have built our vision for 2026. So, in 4-year time, our vision for Fulcrum consists of several crucial points.
First of all, we see Fulcrum becoming a platform for startups that bring $3B in value to the world in 2026.
Other Fulcrum’s future goals are:
1. to have services that will be useful to entrepreneurs at every stage of the startup’s life: from material on how to choose an idea, an idea validation service, to comprehensive development and maintenance of a platform with millions of traffic;
2. Fulcrum becoming a partner and co-founder of startups that have created an additional $1B;
3. that each team member at Fulcrum has a transparent way to get an option or try to create their own startup;
4. that our clients will buy services from us for $65M, and their market value is more than $2B;
5. that Fulcrum will be an international team that with eNPS score85 and rank among the TOP-3 IT employer brands in Ukraine
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Radhika Gupta
Title: Founder
Company: One Digital Land
We believe that we are here on this planet to create excellent services, and that will not change but evolve for better with our clients. We are continually striving to improve. We value simplicity over complexity. We have a belief that we should own and control the key technology that support the service we provide, and that we should only enter areas where we can have a significant influence.
Our company’s strategy will be realized over the next four years through programs and a focus on environmental stewardship, socially beneficial activities, and a dedication to increasing shareholder value by making my company really sustainable.
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Karthik Manoharan
Title: Co-Founder
Company: WeCodee
When I look ahead four years from now, I see my company is transforming the future of banking using AI-powered solutions. I would like to evolve my company into a leading one in the Banking and Innovation sector by using AI to ease the banking operations.
Also, our vision is to generate solutions for every user, irrespective of their generation, and provide the latest banking technologies like Paperless Banking, Whatsapp Banking, Bots, etc., to assist them in their banking operations. Thus, we want to deliver our users a collective intelligence platform blended with advanced banking technologies.
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Abhishek Suthar
Title: Founder and CEO
Company: Hexlartech
Our vision :
Bringing the change in the way people looks for best products e.g best laptops for writer, Product review,etc
Our vision is to change the usual way of researching a product on Google and the way people find the best product in a particular category
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Will Hatton
Title: CEO
Company: The Broke Backpacker
I started traveling more than a decade ago as a headstrong and penniless youth, but my years on the road quickly turned me into an expert in the budget backpacking trade.
I grew, I learned, I loved, and I lost. But one thing I gained is, being a font of wisdom and inspiration to other broke backpackers in search of themselves upon the road. My team and I are a diverse bunch of premium adventurers, veteran vagrants, hippies, musicians, nerds, gym junkies, psy-explorers, linguists, alumni, high school dropouts, and sea-farers, mountain folk, and everything in between who hare is a passion for travel.
As a team, we strive endlessly to bring you the BEST backpacking content on the web. We work on and off assignments, exploring the globe, updating our destination guides, reviewing the top adventure gear, and keeping our content toasty-tight.
In four years, I hope to make more content that people will enjoy. We also want people to understand that backpacking is one of the most beautiful experiences they will ever have; they will gain more knowledge on budget-friendly tips that will inspire them to take that leap to increase their knowledge and visit the most scenic vacation spots in the world.
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Grete Merlyn Kaljumäe
Title: Founder
Company: New Ordinary People
New Ordinary People makes biodegradable streetwear with good social and environmental impact. We’re just starting up, but in 2 years we’ll start to grow out of the organic cotton and start to play with new materials while maintaining the scalability for possible mass production.
This will give people a way to continue with all that fast fashion without harming our planet. Right now fast fashion is the bad guy because it involves exploitation, pollution and an enormous amount of textile waste burning. In fact, we fight against that. But we have to admit that the industry has already spoilt the consumers, and hoping them to change their benefits in eight years is just pure science fiction. The only way we could invert the industry’s impact is if the materials used will stop producing waste, pollution and exploitation while maintaining the low cost. We could recap with: “in 4 years you won’t have to be a bad person because you like fast fashion”.
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John Cammidge
Title: Managing Director & Founder
Company: JTC Consultants
Four years ago, I could never have anticipated the drastic changes that have occurred across the globe. I’m proud of how my business has managed not only to survive but to thrive, despite everything. My team has grown in size over the last few years, and when I think of the future, my vision is for this growth to continue. Our aim is to get the best return for our client, and to remain in regular contact.
We take pride in our communication, which is a rare attribute in the digital marketing industry. In the future, I envisage this focus on communication rewarding us with return customers as well as new ones. I hope that, as we continue to work our hardest for our clients, our reputation for integrity, communication and hard work will continue to flourish. It is my intention that our customer base, productivity and demand for our services will increase. However, the most important element of my vision for the future is that we will continue to provide the same level of quality, care, and courtesy in all of our correspondence, and that we continue to provide our customers with an excellent service.
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Jibran Qazi
Title: Online Marketer
Company: My Canada PayDay
To expand our lending programme for Corporates and Start-ups – Currently, My Canada Payday is only involved in Petty loans which can go a maximum of 50% of the current monthly income. However, with the boom of Start-up culture, We’ll be looking forward to providing lump-sum or Monthly loan instalments to our creditors (especially startups) to help them with their business finance.
Since our Payday loans are relatively small in amount, Interest earned from our customers is often very less which can barely meet our operating expenses. Once We’re licensed to lend bigger amounts, Our interest income will smoothen our Operating cash flow as well. Lastly, We have also opened a franchising opportunity on our website. Therefore, a self-funded, business-savvy individual can take a franchise of MCPD and we plan to earn royalty income from that too! I hope that my response will be helpful. Please contact me for any further questions you may have.
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Brandon Wilkes
Title: Marketing manager
Company: The Big Phone Store
We take pleasure in our efficiency and hard work, but most importantly, in our ability to find you the BEST QUALITY and BEST VALUE items and gadgets available. We’ve had the pleasure of shipping millions of orders from our 25,000 sq ft warehouse in the West Midlands, and our client base continues to grow as a result of our devotion and commitment.
We are committed to providing exceptional customer service, and our ultimate objective is for you to be satisfied with not just our products but also our service, all while receiving the greatest possible price. We are so confident in our ability to accomplish this that we provide a Price Promise Match to ensure that all of our clients can shop with confidence.
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Nikki Taylor
Title: CEO of Italy Property Consulting
Company: Italy Property Consulting
My vision for my company in 4 years time is to help overseas investors create sustainable real estate investments in Italy, that not only produce them an excellent ROI but also assists the local economies to thrive.
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Norbert Strappler
Title: Founder and CEO of SyncSpider
Company: SyncSpider
The future doesn’t rely only on our vision but also on capability. It’s a middle ground where our vision and capacity meet. And that’s something every business owner should know. I see SyncSpider widely recognized as the easiest and yet most comprehensive integration solution for every eCommerce business aiming to scale. Why? Because we’re improving our product every day, we listen to our clients, recognize their pain points, and innovate.
I found out that you can achieve the vision only with the right team that can understand and support you, and I think we’re on the right path. Choose wisely, and go for your vision!
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