The packaging of your product is a critical aspect of the overall success of your business. It’s estimated that up to 80% of a product’s value is determined by how well it’s packaged.
The right packaging can make or break your brand’s success. It can be the difference between someone buying a product and saying “I’m going to go elsewhere” or “I love this! Where did you get it?”
That’s why it’s so important to take the time to research what kind of packaging best suits your needs. In this blog, we will highlight the product packaging and its major 7 steps. So let’s begin with it!
What is product packaging?
Packaging is the most important way to convey information about your product. It’s also one of the most overlooked parts of the entire process.
Packaging is a key element in the overall process of getting a product from point A to point B, and it’s an important part of the customer experience. When done well, packaging can increase sales and build brand recognition – but when it’s not done well, it can cause increased returns and lower profits.
The key to good packaging is to make sure that it conveys what you want it to convey without being confusing or overwhelming. You don’t want customers wondering if they have the right thing in their hands or wondering where they can find more information on your product or brand.
Packaging also acts as an important marketing tool for your business. It can be as simple as wrapping paper or as complex as shrink wrapping a cardboard box. The type of packaging you use depends on the type of product and its intended use.
For example, if you are selling food products like cookies or crackers you will probably want to use some kind of plastic wrap or waxed paper instead of cardboard boxes or heavy clamshells. If you are selling something like rice flour that’s not edible, then it might be best to ship it in a plain cardboard box rather than wrap it in plastic like many other companies do with their product packaging materials.
What is a packaging design?
Product packaging design is the art of designing the visual appearance of a product or service as an additional means to gain attention in various marketing channels. Product packaging can be designed by a company’s designers or through an outsourced service provider.
Product packaging design is an important part of the marketing mix, which includes other aspects such as advertising, sales promotions, and price. Product packaging design affects consumers’ perception of a brand and how they interact with it.
Product packaging serves many purposes including:
- Preserving the quality, integrity, and freshness of the product
- Protecting it from damage during transit or storage
- Hiding defects in materials and construction
- Identifying the contents of the package
- Providing information about the product
7 steps to product packaging design.
The packaging design process is a multi-step process where the objective is to create a packaging design that meets the needs of the end-user. A good packaging design needs to have a good understanding of all aspects of the product and its intended use.
The following are seven steps that can be used to help create a successful packaging design:
Understand Your Product:
The first step in any packaging design is to understand what your product is and how it will be used by consumers. This will include looking at previous products, as well as researching online reviews from other consumers who have bought your product before. Understanding these things will help you decide whether or not your product will be successful in the marketplace or not, which then helps you develop ideas for new designs or improvements on current ones.
Define Your Target Market:
Once you have an understanding of your product and its target market, it’s time to define who those consumers are and how they would like to see your product presented to them. You will want to know what their preferences are when it comes time for purchasing decisions, so make sure you ask questions such as: “What do they want?” “How much money do they spend?” “Where do they spend
Once you have a clear idea of what kind of packaging your business needs, it’s time to get started on prototyping. There are a couple of ways you can prototype your product packaging design: by hand or by computer. Hand-made prototypes tend to be more realistic than computer-generated ones because they allow you to see how your final product will look in detail before it’s made by machine manufacturing.
Testing and iteration
Once you have a rough sketch or prototype of your final product, it’s time for testing and iteration! This involves tweaking the design until you find something that works well enough for production. It also includes making changes based on feedback from testers during testing
Select a package design format and material
The packaging design should be printed on high-quality paperboard or plastic. The design will be seen through the packaging material and can be used to promote your product.
If you choose to print your packaging, you must choose materials such as cards, cardboard, or vinyl for the front of your package. These types of materials are more durable than paperboard, making them suitable for long-term storage. The back should also be printed with a label that states what is inside the package so that customers know exactly what they are buying when they purchase it.
The most popular formats for packaging include cartons, which contain multiple items in one container; boxes, which contain multiple items in one box; bags or tubes that hold multiple items; and pallets, which hold multiple items on one surface area.
Develop the graphics and illustrations
When you’re ready to launch your product, you’ll need to develop the graphics and illustrations that will help communicate the story of your product. This is where having 3D packaging software comes in handy.
3D package software allows you to create a realistic image of your product, which can then be printed or displayed on any surface. If you don’t have access to a 3D printer, many services can print your design for you.
Once you’ve created your image, it’s time to print it out! With most 3D packaging software programs, this process takes about an hour or two (depending on how complex your design is). After printing out your final product, all that’s left is finishing touches like adding text and embellishments — this is where computer-aided design (CAD) comes into play.
Produce the product packaging
Every product has packaging. This is how you put your product into the marketplace and make it visible. It helps in displaying the product in all its glory but also protects it from being damaged during transit.
A good packaging design should be able to reflect the quality of the product and should also be able to entice people to buy that particular product.
Conclusion Paragraph: With the conclusion of the blog, we can early define that product packaging is an essential part of one’s business. From researching the market to selecting a package designed format and material everything requires a team to follow steps to enable a powerful product packaging. At Artwork Flow, we follow a creative artwork management system that emphasizes creating your product packaging design as per your business needs as well as being more customer and environment-friendly. If you want to know more please do connect!