Tradeshows are essential to brand promotion. Brands get to meet potential customers and investors and showcase their products and services in these outdoor events. One of the key accessories used in tradeshows is the custom canopy tent.

This unique accessory comes with a bunch of features that make it a must-have product. Let’s see why you need a custom tent for a tradeshow.

  • If you are a brand owner hoping to advertise your brand at a tradeshow, you need a pavilion. It is the place where you will interact with your clients and exhibit your products and services.
  • A custom tent is easy to install. This makes it the perfect accessory to assemble your brand pavilion in any outdoor event. Within minutes you have a priceless promotional asset that is sure to set you apart from the rest.
  • Custom printed pop-up tent manufacturers like Extreme Canopy offer countless bespoke services to their customers. With these services, you can have your canopy tent customized specifically for your brand. For example, you can have your brand logo printed on your tent and choose your favorite canopy-colour from the wide range of options available.
  • Custom canopy tents are safe as well. They block UV radiation and are waterproof. So, rain or shine, you and your customers can stay safe and dry in the cool shade of a custom tent.

But, how do you choose the perfect tent for a tradeshow?

What are the things to look out for? Let’s see.

  1. The Canopy Fabric

The tent canopy shields you from the weather outside and gives necessary protection from UV radiation. The preferred materials for canopy fabric these days are polyester and PVC. A few things to note about them:

  • Polyester: this material is soft, lightweight, breathable, to some extent waterproof, and absorbs UV radiation to keep you protected under its shade. The waterproofing capabilities of polyester can be increased by treating it with waterproofing solutions available in the market. It is more cost-efficient than natural materials like canvas and comes in a variety of colors and prints. You can also have your polyester canopy printed with your brand logo.


  • PVC: this is an extremely versatile material that can be customized during the manufacturing process to suit user requirements. For example, PVC canopy tents can be manufactured to be fire retardants. These tent canopies come with all the advantages of polyester except for breathability. Polyester is more breathable and aids air circulation better.

When you choose your promotional canopy tent, make sure it has a canopy made of polyester or PVC.

We went ahead and tested a number of printed canopy tents available in the market. The X5, X6, X7, and Q8 range of custom canopy tents manufactured by Extreme Canopy came out as brilliant products. Their PVC or PU coated polyester canopies come with a standard 1-year warranty. They are waterproof, fire retardant, and block UV radiations to help create a cool and safe shelter solution.

  1. The Frame

The frame gives rigidity to your pop-up tent. Hence, tent frames are manufactured from strong and durable materials. Take for instance the X5, X6, X7, and Q8 range of custom tents from Extreme Canopy. These tents have frames made of aluminum or steel for strength and durability. The nylon connectors, steel truss bars and commercial grade footplates add to the tents’ structural integrity. This makes them excellent value for money.

  1. Accessories

There are lots of different accessories that you can use with your tent. These include:

  • Full walls
  • Full walls with doors
  • Full walls with windows
  • Half walls
  • Table covers
  • Sandbags
  • Water weights
  • Weight plates
  • Clip wheels
  • Awnings

These accessories make your canopy tent more appealing and stable. For example, walls with doors and windows lend your pavilion tent a cool indoor vibe. Sand bags, water weights and weight plates are really helpful if you want to secure your tent on hard ground, where tent spikes can’t be used.

  1. Branding

We cannot even begin to describe the importance of branding in a tradeshow. As a business owner, you know how important it is to reach out to the maximum number of customers in the shortest amount of time. Tradeshow pavilions need to be appealing enough to create a lasting impression.

We suggest that you make use of the tailored services offered by manufacturers like Extreme Canopy to create your own branded canopy replete with your brand logo and preferred design elements. Another suggestion would be to use promotional materials like pop-up and pull-up banners, marquee banners and promotional flags. They are extremely effective tools for brand promotion and have the ability to draw customers to your pavilion.


Your tradeshow pavilion needs to be elegant, and appealing. A cost effective way to ensure this is by purchasing your very own promotional canopy tent. Should you hire a tent or own one? We suggest you to go through our articles on why you should purchase a custom canopy tent instead of hiring one. It’s your hard earned money after all! Use our suggestions and tips to make your outdoor event a success, and increase your profits by reaching out to more potential clients.

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