Just a small number of the world’s business people have managed to generate success during the 2020 COVID-19 pandemic. Where company development took a nosedive and industries became unviable overnight, entrepreneurs looked for a new take on practices amidst the insecurity.
Throughout the turbulent period, high performers sought out solutions for fitness improvement. @jonathanfogelberg is the CEO and founder of COACH JF and has embarked on a journey to provide next-level coaching services. Already a commended trainer for athletes, Jonathan was able to pioneer a new approach for those wishing to improve their personal fitness.
The competitive edge has been within Jonathan since the beginning of his life. Starting at the age of four, he took part in the likes of ice hockey, soccer, and golf, gaining valuable experience in competitive sports. An early life centred around sport-inspired Jonathan’s future in business as watching his parents work overtime to fund his development in ice hockey propagated his desire to build a venture that could one day repay them. The unfortunate and unexpected passing of his father in 2020 leaves the coach with a sole pledge to help his mother retire this summer at the age of 57.
For a long period of time, Jonathan’s business has helped athletes achieve their potential, with the aim to gain the coveted IFBB Pro card. Indeed, the entrepreneur has assisted clients to over 270 top three placings since 2016 and six IFBB Pro cards since 2019. However, with the lion’s share of competitions being cancelled in 2020, he has shifted his vision to a bigger pool of potential clients, providing comprehensive fitness coaching to a range of willing participants.
With the increasingly international outlook of the sector, COACH JF has turned to focus on the global potential of its business model. With its leader now based in Dubai, COACH JF looks to become the go-to fitness solution for successful people worldwide.