Rap music promotion was dominated by street marketing companies up until the early 2000s. These companies used strategies including pop-up shops, autograph signings, pop-up performances, and numerous other physical advertising techniques. Eventually, with the rise of digital marketing and the social media era, these tactics were forgotten. These street team strategies, however, have made a comeback in recent years under the direction of KB Barrell, also known as ThePlaymaker.
By combining modern online strategies with more traditional offline ones, this marketing genius has had an impact on countless artists and innovators. ThePlaymaker’s company, Customs by ThePlaymaker, is centered in the Midwest. Though it primarily serves the Midwest’s major cities—Chicago, Indianapolis, Minneapolis, Milwaukee, Detroit, St. Louis, Topeka, and Cincinnati—he has started to provide his services around the country. Being the inspiration behind the budding record label Blackout Entertainment is only one of his numerous achievements. Many indie artists have been able to get recognition and sign with major labels thanks to ThePlaymaker’s influence on the music industry, particularly in the Midwest. As he expands his promotion empire, he aims to keep having a positive influence on upcoming musicians.
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