Up through the early 2000’s rap music promotion was dominated by street marketing companies who employed tactics like pop-up shops, autograph signings, pop-up performance, and countless physical advertising methods. These practices were eventually overlooked with the emergence of digital marketing and the social media age. However, recent years have seen a resurgence of these street team tactics led by KB Barrell, known as ThePlaymaker. This marketing genius has impacted countless artists and creators by combining modern online methods with the more traditional physical means of publicizing. ThePlaymaker’s company, Customs by ThePlaymaker, is Midwest based and, though it mainly focuses the major cities of Chicago, Indianapolis, Minneapolis, Milwaukee, Detroit, St. Louis, Topeka, and Cincinnati, he also has begun expanding his services nationwide. Just one of his many accomplishments includes being the visionary and driving force behind the rising record label Blackout Entertainment. ThePlaymaker’s impact on the music industry, especially in the Midwest, has allowed for many independent artists to get recognized and sign with major labels. He hopes to continue impacting young artists as he builds his promotion empire.
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