A leading UK research organization has predicted the end of a ten-year content boom, which will cause the frenzied spending spree in the worldwide television business to slow to a crawl during the coming 12 months.
Ampere Analysis predicted that global spending on TV content, including sports, will rise by barely 2% to $243 billion in 2023.
According to Ampere, this will be the slowest growth rate in ten years as streamers and broadcasters cut spending. The 2% growth contrasts with 6% to $238B the previous year. According to Ampere, spending was only $128B in 2013.
Ampere predicted that economic pressures would strain consumer purchasing and advertising, prompting companies like Netflix and conventional broadcasters to reevaluate their excessive content investment.
Ampere foresaw a move toward less expensive programming as well. Services will continue prioritizing original content to compete in a crowded, price-sensitive market. Still, Hannah Walsh, a research manager, noted that content commissioning has already shifted to include more affordable unscripted formats.
According to Ampere, Disney and Warner Bros. Discovery will surpass Comcast as the two biggest funders in original programming this year. Each will spend $10.5 billion, and the other $9.5 billion.