Total Home Protection (THP) stands out amongst the crowd for its customer-centric values and its passion for moving forward as an innovator in the home warranty industry. Today, we brought on board Aaron Regev, the hardworking sales manager of THP to give us some tips on self-disciplining methods that encourage success!
Down below, Aaron also shares with us important advice on how best to handle team building as he recounts his personal entrepreneurial journey.Thank you for coming around to answer our questions. Why don’t we start with an introduction? Who are you?
Aaron Regev: My name is Aaron Regev, I’m the sales manager at the home warranty company called Total Home Protection (THP). I was born and raised in Brooklyn, but my parents had originally immigrated there from the Middle East.
What kind of work do you do at Total Home Protection?
Aaron Regev: My responsibilities are pretty much what you’d expect from a regular sales manager. I oversee the team, get them all trained up to be as efficient as possible, and teach them the values that we uphold here at Total Home Protection.
And what exactly are these values? (And how do you and everyone else at THP uphold them?)
Aaron Regev: At Total Home Protection, we want to make sure that we are assisting our customers 100% of the time. This, and continuing to do what we can to forge forward in the home warranty industry when it comes to staying on top of new innovations and strategies for success, are our core values.
To make sure that everyone is on the same page with these values, I take it upon myself to directly talk and encourage my team to prioritize our customer’s experience over everything else. Mainly, by making sure that they are treating our clients with the respect they deserve.
Speaking of leadership responsibilities. How do you lead your team at Total Home Protection?
Aaron Regev: As their leader, I treat them fairly but sternly. I think that’s important, especially when it comes to correcting mistakes or misconceptions — you have to really drive the point home sometimes to make sure that it sticks and I’m not afraid to be the ‘bad guy’ in this situation.
Of course, that’s not to say that I treat my people without respect. At these times, I value communication the most. I listen to what they say, their concerns, their ideas, and anything I can glean from their words I take to heart. It’s not about putting them down but, instead, making sure that they understand what went wrong and that they go out of that room confident that they can do better next time. And that, if they happen to have any concerns after that, they can approach me at any time — no matter how minor the issue — so that I can help them work things through.
Who inspired you to pursue your career?
Aaron Regev: My parents deserve a good chunk of my gratitude when it comes to this. They raised me as best as they could — stern and strict when they had to be while continuing to encourage me to pursue my goals with honesty and humility. Even now, I emulate how they treated me growing up when it comes to relating with my team at work.
Please share with us some past advice that you gave to your own team that you believe can help other entrepreneurs.
Aaron Regev: Once I had this mentor that went through his business with the ‘screw the next guy’ kind of mentality. It worked fine for him, so I can’t say that it’s inherently bad advice. But, as someone who was been told, time and time again, to be humble, to appreciate what God has given me, that advice, or rather, lifestyle was just not something I ever agreed with.
Instead, what I recommend is that you focus on building yourself up. Learn what you can about your target industry, about business work in general — just keep learning. The more you know, the better. It will show everyone that you mean business.
In fact, one of the reasons I admire my boss, David Seruya (founder and CEO of Total Home Protection) so much is because of this very trait that he has. He knows more about the home warranty industry than anyone else. He’s really refined his craft to the point of perfection, and it shows in his work ethic.
Let’s finish this off with something uplifting! What’s your favorite quote? And why is it your favorite?
Aaron Regev: My grandmother was a very wise woman and she’s often told me that I should always “be content.” She, like my parents, encouraged me to be a hard worker and to pursue my goals. But she made sure to also temper my passions by reminding me that I need to enjoy my successes. And that, by doing so, I can go to work every day without making mistakes out of a reckless and stubborn desire to foolishly try and conquer the world.