If you have an online business, you are going to want to protect your brand. The best way to do this is with a trademark. This will have your business and any symbols, designs, or slogans registered to your business and no one can legally use them without your consent. This is important for online businesses especially if you are trying to build a brand.
If you have a logo or something else that you want related to your business you need to make sure you have a registered trademark. This will offer you legal protection if someone were to use your image. You need to register your trademark with the USPTO. If you are not sure how to do this or what steps to complete, you can work with an experienced trademark attorney. The trademark law will protect the trademark in all 50 states. Outside the United States the same protection may not be offered but there are ways to register a trademark in other countries for the same protection.
Reasons to get a Trademark
There is a purpose to the trademark. If you want to communicate your brand with a specific word or symbol it is best to get it registered. This will allow your customers to associate your brand with your business. This will help them recognize your brand and build up a customer base,
Over time the trademark may build up value. If the business takes off and grows the trademark is then an asset. If you want to sell your business in the future your trademark may increase the worth of it. You may get more money to be associated with the trademark.
Once the trademark is registered with the United States Patent and Trademark Office this will prevent other companies or people from using it. You can also search this database to make sure others have not already registered this trademark or something similar. Once you have your trademark registered you will be the only business with the rights to it.
There is a small fee to register a trademark. It does not cost a lot and is a good investment. To register a trademark you can expect to spend between $275 and $325 dollars. It will take around 90 minutes to complete the trademark application. It will take some time for the U.S Patent and Trademark Office to review the request. You can expect to have an answer within six months. Once again if you need help there are trademark lawyers that can assist with the entire process. This will allow you to focus on your business. All trademark requests will be processed and they will be issued in a legal manner. This will ensure that trademarks are done correctly.
A trademark can be used for brand recognition. This will allow customers to associate your business with your brand. This will help you build up a customer base and will make it easy for people to recognize your business.